Wisdom to Share

For today, I will be sharing with everyone on Online Marketing lessons-learned stories collect from entities ranging from BMW to Motorola etc....all found on MarketingSherpa.

Enough said, here's the goodies:

1. Marketing Wisdom 2007: Lessons from BMW, Motorola, GMAC and Savvy Tot on:

• Email campaign segmentation tests and results
• Blogging, podcasting and mobile marketing tips
• Search marketing tactics and offline advertising
• Web site design and social networking done right

2. Marketing Wisdom 2006: Lessons from American Red Cross,
CompUSA, Cox Communications, Deloitte & Touche,
Palo Alto Software, and The Motley Fool:

• Email campaign segmentation test results
• Search marketing lessons (especially combining PPC and SEO)
• Offline advertising and marketing lessons
• Web site design and landing page lessons
• Business-to-Business marketing campaign lessons
• Office politics and job searching tips for a successful marketing career

3. Marketing Wisdom 2005: Lessons from Timberland, Pacific Shaving, and ING Direct:

• Email tests that worked
• Search marketing tactics
• Site design to raise conversions
• Direct mail, radio, & telemarketing stories