2007 Recap: Top Searches

Happy new year everyone !
Before we kickoff into this new year....
Time to recap year 2007,
On what are the search engines top searches .

Heading off with top Google Searches in 2007,
according to Google Zeitgeist 2007:

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens

So what about top Yahoo searches in 2007 ?
according to Yahoo! 2007 Top Trends:

News
Top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas Prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

The Year of I, You, and Wii
Top 10 in tech

1. YouTube
2. Wikipedia
3. Facebook
4. iTunes
5. iPod
6. iPhone
7. Nintendo Wii
8. Xbox
9. Sony PlayStation 3
10. Guitar Hero

Tag, You're It
Top 10 on del.icio.us

1. Design
2. HDTV
3. Games
4. Music
5. Web 2.0
6. Video
7. Ubuntu
8. Travel
9. Photography
10. Mac

How are you tapping into the consumers' mind with your brand touch points ?
How did you fare for your search results for 2007 ?
Organic vs PPC....
Good or bad ?
How does it affect your existing strategy ?
If so, how are you going to optimize your search results for 2008 ?