Before we begin for today,
lets do a little test below should we ?
Yes, which call to action button would entice you to click onto it if you were a student signing up for your degree program ?
Have your answers ready ?
As a business owner / marketer, which copy would you put onto your call to action button ?
- Would a generic copy on the button entice more clicks from your users / visitors ?
- Or would a copy which inform your users / visitors on the next step or what's IN for them once they click onto the the call to action button ?
This is only part of the equation, make sure you test your landing page elements in an integrated approach, taking into consideration the following elements as well:
- Body copy
- Hero shot images
- Sign up form fields
- Landing page load time
Or are you sitting in the cubic room guessing ?
Are you optimizing your landing page ?