PubCon Vegas 2009 Coverage

A quick overview coverage for PubCon Vegas 2009:

Organic Search

• In-House SEO

• SEO for Multimedia and Rich Media

• Top-Shelf SEO: Hot Topics and Trends

• Keyword Research Gems From PubCon

• How Do You Optimize For Universal and Personal Search?

Paid Search

• Enterprise Level Bid Management

Landing Page Optimization

• The Best Tactics in Landing Page Optimization

SMX East 2009 Day 2 Coverage

A quick live blogging coverage of SMX East 2009 Day 2

Organic Search

• Ask The Search Engines: Best Practices Edition

• Ask The SEOs

Future of Search

• Real Time Search: Opportunity Or Hype ?

• Real Time Search: Opportunity Or Hype ? - Coverage by TAG
  

• What's Next In Search: The Bigwig Crystal Ball Panel

Paid Search

• The Interplay of Social Media & Paid Search

• Paid Search & International Issues

Link Building

• Ask The Link Builders

Local Search

• Proven Tactics For Targeting Local Searchers

Ecommerce

• Ecommerce Search Marketing Tactics

Measurement

• The Cross Media Attribution Battle

Integrated Marketing

• Case Study: Integrating & Measuring Search As Part Of The Marketing Mix

SMX East 2009 Day 1 Coverage

A quick live blogging coverage of SMX East 2009 Day 1

Organic Search - SEO

• Revisiting PageRank Sculpting & Siloing

• Duplicate Content on Google, Bing & Yahoo

PPC

• Actionable PPC Insights From Analytics Data

• Amazing PPC Tactics

• Trademarks & Paid Search: How Have Things Changed ?

Mobile Search

• Mobile Search Apps & Opportunities

• Mobile Search Apps & Opportunities - Coverage by Outspoken Media
  

Analytics

• Web Analytics You Should Know

• Actionable SEO Insights From Analytics Data

Keyword Research

• SMX Boot Camp: Keyword Research Tools & Techniques

Search Copywriting

• SMX Boot Camp: Copywriting For Search Success

Optimization & Conversion

• Increasing Conversions Through Better Usability

• Increasing Conversions Through Better Usability - Ion Interactive Coverage
  

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SES San Jose Day 2

Coverage from SES San Jose Day 2 as follows:

Search Engine Optimization

• Duplicate Content & Multiple Site Issues

• Discover the Power of Linking: Link Building Basics

Conversion Optimization

• Convert Your Visitors to Customers

Website / Landing Page Optimization

• Landing Page Testing and Tuning

Web and Data Analytics

• Google Analytics and Website Optimizer, Secrets Revealed!

• The Death of Last Click Attribution & Its Impact

B2B Buyer Behaviour

• The BuyerSphere Project: Understanding B2B Buyer Patterns

In the following video Gord Hotchkiss discuss about how buyer influences maybe online or offline but they all play a part in determining how purchasing decisions are made

Social Media

• Black Hat vs. White Hat Social Media and the Battle for Common Sense

• Social Media: Managing Conversations and Reputations When the User Is In Control

• Small Voices, Big Impact: Social Media for the Little Guy

SES San Jose 2009 Day 1

Coverage for SES San Jose 2009 Day One:

Web Analytics Coverage

• Creating a Web Analytics Culture

• Turn Web Analytics into a Money Making Machine

Website Optimization

• Always be Testing: Marketing Optimization in Challenging Times

Search Engine Optimization

• SEO Tools of the Trade: What's in YOUR Toolbox?

• As Search Behavior Evolves, So Must Search Strategy

• Meaningful SEO Metrics: Going Beyond the Numbers

• Launching a Global Website

• Keeping it Local: The Convergence of Smart Phones & Local Search

• Don't Call it a Comeback: Semantic Technology and Search

• Matt Cutts Explains Caffeine Update in the following video

More WebProNews Videos

Ecommerce
Matt Bailey uses Star Trek anologies to discuss ecommerce shopper behaviors in this video.

Somebody who comes to your website looking for a digital camera are not going to behave the same way as when they come to your website looking for an mp 3 player - Matt Bailey

Social Media

Lee Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links in this video:




Clay Shirky, the author of 'Here Comes Everybody' discusses the shift in user behavior in a Web 2.0 World in the following video:

Optimzing your Landing Page Conversion

In this video interview, Scott Brinker shares his thoughts on landing page features that could help double the conversion rate of standard landing pages.



Where do you normally drive prospects / visitors clicking onto your Generic keywords to ?

• A Generic home page ?
• Category page ? Or ?

Have you tried utilizing a 2-step landing pages to segment click-throughs from generic keywords ? Scott Brinker explains how 2-step landing pages can be used to segment click-throughs from generic keywords to boost conversion rates in the following video:



How to create 2-step landing pages ?

• First step is a 1-click segmentation choice - Offering the generic keywords prospects / visitors an option in selecting the appropriate segment (self-segmentation) that relates to them.
  

• Second step is the selected destinated landing page which is of relevance to the generic keywords prospects / visitors.

Why create 2-step landing pages ?

• Ads messaging relevance to individual segment - Through this segmentation, data could be obtained in having a better understanding on which of your ppc ads are attracting the particular segment.
  

• Segment Conversion Rate - And through the second click, we would be able to determine which segments are converting and which are not.

Ponder this:

• Will you still drive your generic keywords prospects / visitors to generic landing pages ?
• Or start testing and increase your conversion rate ?

Action:

1. Why not create a simple 2-step landing page in testing your conversion rate ?
2. And share your testing results with us

Advanced SEO Strategy Collection

Collection of Advanced SEO Strategies:

Advanced SEO for Web Developers

Enterprise Search by Bill Hunt at SEMPO Asia Tour

Advanced Seo Web Development Tech Ed 2008

Advanced SEO Tactics: On Beyond Keyword Research (GF401)

How search and user friendly is your website ?
Are you testing and optimizing on a on-going basis ?