SES Chicago 2009 Coverage Day 3

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 3

Organic Search

• Black Hat, White Hat: Does It Really Matter Anymore?

Social Media

• Facebook Rockstars Roundtable: Marketing for the Other Internet

Search

• PPC or SEO? The Ultimate Search Marketing Battle

• Search Becomes the Display OS

• SES Chicago Morning Keynote by Dan Siroker

SES Chicago 2009 Coverage Day 2

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 2

Organic Search

• Real Time SEO: No More Yesterday's News

• How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals

Landing Page Optimization

• Landing Page Optimization: The 7 Deadly Sins

Social Media

• Social Media Checklist

Search Techonolgy

• Developments in Information Retrieval on the Web

Online Marketing Optimization

• Turning Simple Change into Big Profit

Mobile Marketing

• Cool Mobile Apps, Augmented Reality - It's a Brave New World

SES Chicago 2009 Coverage Day 1

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 1

Search Industry

• Search Industry Today

• Jeff Jarvis, Author of What Would Google Do?

• Search: Where to Next?

• Search and the Integrated Marketing Mix

Organic Search

• Mixed Media SERPs

• SEO Through Blogs & Feeds

• Customer Insights via Search Engine Tools

Analytics

• Search Analytics

• How to Turn Your Web Analytics Into a Money-Making Machine

• Meaningful SEO Metrics: Going Beyond the Numbers

Social Media

• Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter?