Monthly Vitamins For The Mind

29 June 06 * Brand Sense

In Brand Sense, Martin Lindstrom urges companies to start using our all five sensual dimensions -- touch, taste, smell, sight, and sound to be integrated into branding in this everchanging market.

Is there such a thing as New Car Smell ?
Yes ? No ?
It is actually an artificial odor that's been sprayed into the interior, creating a sense of quality as proven in Brand Sense.

In the book, shows how the smell of a new car, or the perfect sound of a closing car door, plays a major role in selecting what model is purchased.

How about Singapore Airlines ?
Patented the smell in their cabin.

Click on Picture to buy now.

If there's a branding book not to be miss, this is it.

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