SES San Jose Day 2

Coverage from SES San Jose Day 2 as follows:

Search Engine Optimization

Conversion Optimization

Website / Landing Page Optimization

Web and Data Analytics

B2B Buyer Behaviour

In the following video Gord Hotchkiss discuss about how buyer influences maybe online or offline but they all play a part in determining how purchasing decisions are made

Social Media


SES San Jose 2009 Day 1

Coverage for SES San Jose 2009 Day One:

Web Analytics Coverage

Website Optimization

Search Engine Optimization

Matt Bailey uses Star Trek anologies to discuss ecommerce shopper behaviors in this video.
Somebody who comes to your website looking for a digital camera are not going to behave the same way as when they come to your website looking for an mp 3 player - Matt Bailey

Social Media

Lee Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links in this video:

Clay Shirky, the author of 'Here Comes Everybody' discusses the shift in user behavior in a Web 2.0 World in the following video:


Optimzing your Landing Page Conversion

In this video interview, Scott Brinker shares his thoughts on landing page features that could help double the conversion rate of standard landing pages.

Where do you normally drive prospects / visitors clicking onto your Generic keywords to ?

  • A Generic home page ?
  • Category page ? Or ?
Have you tried utilizing a 2-step landing pages to segment click-throughs from generic keywords ? Scott Brinker explains how 2-step landing pages can be used to segment click-throughs from generic keywords to boost conversion rates in the following video:

How to create 2-step landing pages ?
  • First step is a 1-click segmentation choice - Offering the generic keywords prospects / visitors an option in selecting the appropriate segment (self-segmentation) that relates to them.
  • Second step is the selected destinated landing page which is of relevance to the generic keywords prospects / visitors.

Why create 2-step landing pages ?
  • Ads messaging relevance to individual segment - Through this segmentation, data could be obtained in having a better understanding on which of your ppc ads are attracting the particular segment.
  • Segment Conversion Rate - And through the second click, we would be able to determine which segments are converting and which are not.
Ponder this:
  • Will you still drive your generic keywords prospects / visitors to generic landing pages ?
  • Or start testing and increase your conversion rate ?

  1. Why not create a simple 2-step landing page in testing your conversion rate ?
  2. And share your testing results with us


Advanced SEO Strategy Collection

Collection of Advanced SEO Strategies:

How search and user friendly is your website ?
Are you testing and optimizing on a on-going basis ?

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