SES San Jose 2009 Day 1

Coverage for SES San Jose 2009 Day One:

Web Analytics Coverage

• Creating a Web Analytics Culture

• Turn Web Analytics into a Money Making Machine

Website Optimization

• Always be Testing: Marketing Optimization in Challenging Times

Search Engine Optimization

• SEO Tools of the Trade: What's in YOUR Toolbox?

• As Search Behavior Evolves, So Must Search Strategy

• Meaningful SEO Metrics: Going Beyond the Numbers

• Launching a Global Website

• Keeping it Local: The Convergence of Smart Phones & Local Search

• Don't Call it a Comeback: Semantic Technology and Search

• Matt Cutts Explains Caffeine Update in the following video

More WebProNews Videos

Ecommerce
Matt Bailey uses Star Trek anologies to discuss ecommerce shopper behaviors in this video.

Somebody who comes to your website looking for a digital camera are not going to behave the same way as when they come to your website looking for an mp 3 player - Matt Bailey

Social Media

Lee Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links in this video:




Clay Shirky, the author of 'Here Comes Everybody' discusses the shift in user behavior in a Web 2.0 World in the following video: