SES San Jose 2009 Day 1

Coverage for SES San Jose 2009 Day One:

Web Analytics Coverage

Website Optimization

Search Engine Optimization

Matt Bailey uses Star Trek anologies to discuss ecommerce shopper behaviors in this video.
Somebody who comes to your website looking for a digital camera are not going to behave the same way as when they come to your website looking for an mp 3 player - Matt Bailey

Social Media

Lee Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links in this video:

Clay Shirky, the author of 'Here Comes Everybody' discusses the shift in user behavior in a Web 2.0 World in the following video:


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