SES San Jose Day 2

Coverage from SES San Jose Day 2 as follows:

Search Engine Optimization

• Duplicate Content & Multiple Site Issues

• Discover the Power of Linking: Link Building Basics

Conversion Optimization

• Convert Your Visitors to Customers

Website / Landing Page Optimization

• Landing Page Testing and Tuning

Web and Data Analytics

• Google Analytics and Website Optimizer, Secrets Revealed!

• The Death of Last Click Attribution & Its Impact

B2B Buyer Behaviour

• The BuyerSphere Project: Understanding B2B Buyer Patterns

In the following video Gord Hotchkiss discuss about how buyer influences maybe online or offline but they all play a part in determining how purchasing decisions are made

Social Media

• Black Hat vs. White Hat Social Media and the Battle for Common Sense

• Social Media: Managing Conversations and Reputations When the User Is In Control

• Small Voices, Big Impact: Social Media for the Little Guy