Before we begin with today's topic....
Are you testing and optimizing your website ?
If yes....how often ?
On-going basis or a one time basis ?
If your answer to the above mention is a NO.
Read on to see if you can find the reason/s why you're not testing and optimizing your website.
- I don't have the time or resource to commit in testing and optimizing my website.
- Thinking that all visitors to your website are similar.
- Arrogance - Thinking that your competitors are slow to change and catching up.
- Thinking that the web channel is just another corporate brochure.
Or more "NO /s" to share with us ?
Time to test and optimize ?
. Optimization #01: Call to action button
. Optimization #02: Test ! Test ! Test !
. Optimization #03: Landing Page