36 Facts on how to tap into the Youth Market

How are you tapping into the youth market ?
How much do you know about the youth markets ?
Which of your communications channel works and doesn't work in reaching the youth ?

Here's a interesting video brought to us by the threebillion project:

36 Youth Facts in 159 seconds


Still not convinced you say ?

Here's the 36 Youth Facts again:

• There are 3 billion people under 25 on this planet
• 61% of them live in Asia
• 67% of young Asians have downloaded music in the last month
• Only 27% paid for it
• Hong Kong youth spend the most time online per day (4.7 hours)
• Indonesian youth spend the least (0.9 hours)
• Young Filipinos watch the most TV per day (6.2 hours)
• Young Chinese watch the least (3.2 hours)
• There are 37.5 million gamers in China
• 90% play online games
• Weekly, Korean teenagers will spend
  • 14 hours on the computer…
  • .12.8 hours watching TV
  • 0.7 hours reading newspapers
• Taiwan has the highest teenage birthrate in Asia
• South Korea has the lowest
• 45% of young Japanese women said they were in love
• Only 30% of young Japanese men said the same
• 82% of Japanese teen males said they used contraception the first time they had sex
• Only 12% of Japanese 20-year-olds use the home PC to access the internet — the same level as 50-year-olds — they’re using their mobile phones instead
• 26% of all youth deaths in China are from suicide
• In India, 50% of girls will be married before they are 18
• In Nepal, the rate is 60%
• 85% of Korean teenagers own a cell phone
• They send an average of 60 messages per day
• 46% of students send messages in class
• “Our children are seriously addicted to cell phones” — Parent’s Union Spokesperson
• Chinese people spend 10x more money on the internet than people in the west
• It represents 10% of their monthly income
• Who prefers a laid-back hassle-free lifestyle?
  • 14% of Chinese teens
  • 22% of South Korean teens
  • 43% of Japanese teens
• 99% of Saudi teens use Bluetooth
• 99% said that the device had broken social taboos
• 85% said it was safe for communication with the opposite sex
• 69% of messages exchanged by Saudi teens were pornographic

So are you ready to not tapped into the Youth Market ?
Or are you already tapping into it ?
How can you better communicate your message ?
You Decide.