Optimize Your Email Marketing, Part 2

Have you tried utilizing the last email optimization
tips which was shared in the last post ?

More to share you say ?
Alright let this post be the Part 2
of Optimize Your Email Marketing

Less talk...here's some additional
optimization tips to share:

> Allow your readers to opt in or opt out
from your email communication conveniently.
Yes, you definitely do not want your readers to
labeled your emails as SPAM just because they
felt frustrated of not being able to opt out from your
email offers conveniently .

> Instead of bombarding them with everything at once,
try communicating relevant content with your segments
at different stage of their relationship with you.
Build an on-going relationship with them step by step and
NOT a one-way dialogue.

> Track all the clicks in the emails...be obsessed with
tracking the readers' clicking behavior. Let them help
you determine what works and what don't with your copy,
colors, hero shot to call to action buttons.

> Remember to instill a control and variable group
for your email marketing testings efforts. In order to
track which or what new elements work or don't in the
variable group as compared to the control.

Your turn.
Share your optimization tips with us.

Related Post:
> Optimize Your Email Marketing, Part 1

Optimize Your Email Marketing

Email marketing.
Are you utilizing it ?
If so, are you communicating it effectively ?
Are you communicating relevant content to
your segment of existing or potential customers ?
How could you do better ?

Here's some optimizing tips to share:

> Call to action above the fold
According to research, not many tend to scroll down the
entire email communication offers they receive, thereby missing
out on the call to action found at the end of the email. So be sure to
include a compelling call to action above the fold to entice them in
taking action.

> Reduce graphic intensive email

> Having ALT-text tagging embedded onto your graphic
image in your email helps ensure your readers getting to
read your message even if it's block by the email client.

> Consistent layout
Since readers spent considerable time learning your email
layout and structure, so don't make them having to
relearn your new layout every now and than.

> Test Test Test & Optimize
Conducting A/B testing and let your readers decide for you
what works and what don't in ensuring you are delivering
relevant content to them.
Yes test every element from copy to call to action.
The testing doesn't ends here...
Test...Test...Test...on a on-going effort

Your turn.
Are you taking action in optimizing your email marketing efforts ?
You decide.