How Gary Vaynerchuk turn negative into positive through social media

In this video,Gary Vaynerchuk clearly demonstrates how an organization could quickly turn around a negative crisis into positive, through social media. One of his network sites,Corkd,was hacked and here's how he personally addressed the situation:

Now your turn.
How would you respond to a negative crisis ?
What actions would you initiate ? Why and Why not?


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