To begin with today's topic....here's some questions to ponder
How do people land onto your website ?
Where do people land onto your particular web page ?
If they came from search engines;
What is / are the particular keywords that they keyed in that brought them into your website ? Are you finding out about which particular keywords that is most popular among your visitors with regards to your particular product or product lines ?
If its a NO for the above....time to take action
If its a YES for the above....congratulations
Whether its a YES or NO for you.....here's something to share with you today on optimizing your keywords.
Generic Keywords or niche keywords ?
You might be thinking that generic keywords are the best approach. As a rule, it's better to focus on niche keywords related to your product or service. Even though highly targeted and specific keywords doesn't bring in as much traffic as compared to generic ones, however having target those niche keywords you can expect visitors to find what they want and have a higher probability of converting into customers. If someone searches for the specific name of your product, there is a high possibility they are looking to make a purchase. These keywords are too important to be ignored.
Localized search terms
So how does localized search terms helps you ?
Let's say you're a Italian cafe in Suntec, Singapore. Using keywords like "Italian cafe Suntec Singapore" or "Italian cafe Singapore" not only make people easily locate your cafe but also helps search engines refer most people from Singapore to your site.
Here's the recap for this post:
- Finding out what are the general terms with relations to your business, then determining the relevant / specific keywords and optimizing your respective webpages for the most specific search term.
- Localized search terms characterizing your business.
- Don't stop at just one page; optimize all your webpages for localized search terms.