Ads on PDF ?

Ads on Adobe PDF ?
A recent partnership between Adobe and Yahoo allows PDF
publishers to embed Yahoo ads in it and earn revenues
based on the ads click through.

To get started, Publishers simply just upload their
PDF files to Adobe for ad registration. After which ,the PDF is
than analyzed and relevant ads will be placed.

So how will this have an impact on the current users ?
Will they be enticed to click onto the relevant ads while reading
through the PDF file ? Or will they find it an intrusion ?
Only time will tell whether this model work or fail.

So how will this have an impact for advertisers ?
How could you tapped into this new ad placement channel ?
How can you better optimized your ad copy and content for PDF ?

Your turn now.
Your thoughts.


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