How do you implement and execute a successful lead generation marketing campaign ? And how do you quantify a successful B2B lead generation campaign ?
How ?
Mac McIntosh has created a Step by Step guide, on how you could create a successful B2B lead generation marketing campaign:
Step 1 - Set Goals
Determine your company’s goals for sales revenue in the coming year
Step 2 - How much new business do you need ?
Determine the percentage of your company’s revenue that needs to come from new business
Step 3 - How much revenue needs to come from marketing’s leads ?
Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads
Step 4 - Define “qualified sales lead”
Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree
Step 5 - Calculate how many qualified sales leads will you need
Determine how many qualified sales leads are needed to meet your sales revenue goals
Step 6 - How many inquiries needed ?
Determine how many new inquiries or responses are needed to generate enough qualified sales leads to meet your goals
Step 7 - Determine the specific business problems you solve
Determine the specific business problems your products/services address and the problems your company is qualified to solve
Step 8 - What are your competitive advantages ?
Determine your company’s competitive advantages and how best to articulate them
Step 9 - Who are your best prospects ?
Target the best companies and contacts with your lead-generation efforts
Step 10 - How will you reach the best prospects ?
Determine how to reach the best companies and contacts
Does the economic downturn affect your lead generation efforts ?
Why ? And Why not ?
And how could you reach new prospects effectively and efficiently and turning them into customers ?
You decide.
Lead Generation Guide
Strategies and key learnings from Obama's presidential campaign
In the following video, Larry Grisolano, senior communications specialist for President Obama's election campaign, discuss the strategies and key learnings from one of last year's most successful marketing campaigns.
AMA Mplanet 2009 - Interview with Larry Grisolano from AMA Mplanet 2009 on Vimeo.
What key learnings could you take away from this video ?
Location...Location....Location
Where are you now ?
Where exactly are you now ?
Where are your friends now ?
Where do your friends hang out ?
Slide out your smart phone and let Google Latitude show you...
In this video,Stephen Baker talks about the latest location-tracking software, Sense Networks and Google Latitude, and how companies may target advertisements to users of these programs
How could you tapped into this channel for your business ?
Is is feasible ? Yes ? No ?
Your decide.
