Keyword analysis

Before we begin....
Ponder on the following...

• What are the keywords your potential or existing consumers, keyed into Google or any search engine and lands onto your website or landing page ?

• What are the most common search terms they keyed and came about to your website ? Having known all the key search terms, how are you optimizing it ?
  

• Take a look at your competitors websites. How are they working on their SEO (search engine optimization) and what keywords link their potential or existing consumers to them ? What keywords are they focusing on ?

In this post, I'll be sharing some of the keyword tools (FREE) for you to use either for your personal blog or your business. Through this, hopefully you get a sense of your keyword performance and how you can optimize it.

(i) Keyword suggestion tool: Wordtracker
Enter a starting keyword to generate up to 100 related keywords
and an estimate of their daily search volume.

(ii) Search Term Suggestion Tool: Keyword Discovery
Simply type a seed keyword in the below field and have
KeywordDiscovery generate the top 100 keywords for you.

(iii) Keyword map for the internet: KwMap

(iv) Google AdWords: Keyword-Tool
Use the Keyword Tool to get new keyword ideas.

(v) Google AdWords: Traffic Estimator
Quick traffic estimates for new keywords

(vi) SEOBook : Keyword Suggestion Tool
Links to Google Trends, Google Suggest, Google Synonyms,
Yahoo! Suggest, and Keyword Discovery keyword research results.

(vii) SEO ToolSet: Traffic Check
This tool will produce an estimate of daily search activity for a
specific keyword phrase on the internet across the major search engines.

How are optimizing your search ?

Here's some related post:
. Competitive Analysis Tool - Part 1: Google Trends
. Competitive Analysis Tool - Part 2 : compete
. 2007 Recap: Top Searches

Using Restrooms as a media ?

How often can you capture your consumers for 5 minutes, while they are sitting down and they are not allowed to go anywhere but to listen solely to your commercial message ? Sounds like a dream scenario ? Well, this is precisely what Proctor and Gamble did, with their brand Charmin, toilet paper, sponsoring 20 public toilets in New York City during the Christmas.

The public toilets are embedded with Charmin branding, from the brand graphics, music, Charmin characters to the scented toilet paper perfume. What interesting is, consumers can even get to sample up to six different toilet papers by Charmin, and select one they like best to use. What an unconventional way in getting their consumers to interact with the Charmin brand and not just one dimension but the overall brand experience touch points.
























How about your brand ?

• How are you tapping into alternatives, in building a memorable brand experience with your consumers ?
• How well is your brand interacting with every consumer touch points ?
• How are you communicating with your consumers ? Using the same concept again and again ?

Competitive Analysis Tool - Part 2

In Part 1 of this series, I discussed the importance of analyzing your competition through the use of online competitive analysis tool such as Google Trends. In this second install, I will be sharing another free tool which you could also utilize.

Part 2: compete
So what's so special about compete ?
Firstly, their Site Analytics tool, allows you to compare amongst two other competitors of your choice or among three of your competitors. After you entered the three sites to be compare, the tool plots three different graphs, which allows you to analyze the site traffic and how engaged your consumers are, in comparison to the competition.





------------------------------------------------------------------------------------

Secondly, their Search Analytics tool,allows you to identify the keywords driving traffic to your website, identify gaps in your search strategy, invest in terms that drive the most engaged visitors, and track your performance against competitors and peers.






















































How did you fare against your competitors online ?
And how engaged are your consumers in comparison to the competition ?
How are you optimizing your search marketing campaigns in driving site traffic and increase the bottom line revenues ?

Here's the Part 1 of the series:
. Competitive Analysis Tool - Part 1: Google Trends

How you can make a difference !

What's happening ?
The healthcare crisis in India:









Despite rapid economic growth and progressive interventions by government agencies, widening socio-economic divides present an alarming health crisis for the majority of India’s people. In the shadow of India’s urban upper classes (who have access to health conditions that rival the best of any developed country), the vast majority of India is subject to a grossly inadequate public health system. Consequently, India’s masses unnecessarily suffer from easily treatable and avoidable illnesses such as malaria, typhoid, jaundice, asthma, tuberculosis, and diarrhea. Here are some statistics to illustrate:

• Most villagers in rural India have not seen a doctor in 10 years
• 41% of practicing “doctors” do not have any kind of medical degree
• On routine doctor visits, less than 3% of patients are sufficiently tested
• 68% of patients receive unnecessary injections, most often containing vitamins, or saline.
• Every year, 100 million people suffer from treatable gastrointestinal conditions such as diarrhea, amoebosis, typhoid, infectious hepatitis, cholera, etc. More than 80% of these illnesses are water-borne.
• Malnutrition affects 85% of Indian children and kills more than 150,000 every year.
• Some studies suggest that 70% of families spend more than 50% of their annual income on health; 93% of this amount is spent on treatment of avoidable ailments and emergency care

How you can make a difference with your ideas : The Piramal Prize







A $25,000 Social entrepreneurship challenge that encourages and enables business ideas that democratize healthcare.

The competition asks for bold and creative innovations, will help you develop a business plan, and invests in viable new ideas.

• Mentors for all teams that express interest in mentor assistance and the support of an online community to fully develop their ideas.

• Finalists will have a chance to work closely with a mentor, network with potential investors, and make a final presentation to the Piramal Prize Selection Committee.

• Finalists will have access to IIM-A faculty, experts in healthcare, and will be encouraged to network with existing entrepreneurs and potential investors.
  

The Process: The 2008 Piramal Prize evaluation process involves three stages, culminating in a finalist workshop and selection weekend in May 2008.

Entry Deadline: April 1, 2008

Make a difference NOW at http://www.piramalprize.org/

What + Why + How

Is your company taking action on your web analytics ?
Is it integrated as part of the business ?

Web analysis is still not a key priority found in many entities big and small. To many, they still feel anything with regards to the web channel, it belongs solely to the IT department. They are leaving a very valuable and important analysis tool behind, which helps in addressing the needs and wants of their consumers and how they can integrate the insights into the business and improving the overall bottom line revenue. If the management don’t know what is going on or how well the web channel is doing, how do they gauge the overall success of the business?

So how could entities tap into their existing web channel and integrate the insights into the business? The most vital part before even conducting analysis on the web channel, entities must know “what is the objective of the business?” for the web channel. Is the web channel solely for e-commerce, lead generation, branding content or customer support; or a combination? Once entities identify their business goals or objectives for the web channel than will the data provide insights that are relevant.

So how could you tapped into the insights of your web channel? In my humble opinion, how about adopting the “What(s)”, “Whys” and “How” into your business, in becoming more customer centric and adopting a more holistic approach towards the business.

• What(s): Tapping into how the consumers are doing your web site based on the key performance index desired by the business. For example, in an e-commerce website, what are the consumers clicking on which leads them in making a purchase decision or what promotions or messages found on the website that the consumers click on before arriving to the check out process. It is vital in identifying the relevant behavioral clicks aligned with the key objectives of the web channel. As of today, entities are hit by overload of information provided by the web analytics tool vendors, which are not relevant to the business. Purely reporting on the click streams data will not provide solutions unless goals are identify.

• Whys: Even with all the “what(s)”, it only provides what the consumers are clicking on or their behaviour; it doesn’t tell why is it leading consumers towards the particular behavioural outcomes. Therefore, conducting attitudinal research is vital in understanding what leads consumers to the behavioral clicks on the website. In the previous example of the e-commerce web channel, attitudinal surveys can be conducted to find out why consumers are abandoning the check out process at the very last stage, is it because the sales form online is too complicated or they refuse to pay for the costly shipping fees ?

• How: Lastly, without doing an analysis in contrast with the competition, entities will not be able to identify how they are faring. By understanding how the primary competitors are faring, they could tap into what is and what is not working for their competitors. However, it is important not to blindly follow what the competitors are having, since different entities have very different business goals and objectives.

By clearly identifying the business goals of the web channel and devising key performance indicators and analysing the “What(s)”, “Whys” and “How”, will help the entities become more customer centric and drive the business success. Lastly, the process doesn’t ends here; tests have to be conducted on an on-going basis constantly in meeting and understanding the ever changing needs of the consumers. Action have to be taken and not reporting.

Are you taking action ?
Or are you only report ?

You have 5 Minutes

What are you really good at ?
Or are you an expert in something ?
How about sharing it with the rest of the world in 5 minutes ?
Well, here comes 5min







The concept behind 5min is really simple: share your own expertise video from arts, business, fashion, sports, health, tech to food with the rest of the world in no more than 5 minutes. Alright, so what's so special about 5min ? The special video player created by 5min allows you to watch any video in slow motion or frame by frame whenever you feel the need to rewind back.















Now less the talk and more the action.
Share your expertise with the world in 5min.
Shoot. Post. Share. all in 5min.
Got 5min?

The Clone Wars

First the originals....
Digg,SlideShare,YouTube
Now the clones....

#1 Clone: menéame
Where do you digg for the latest news ? Digg you say?
Want a Spanish version you say ?
Here comes the Spanish alternative of Digg - menéame





















Any difference you say ?
Not much of a difference in contrast with Digg, except its in Spanish.
Will it become the next Digg ?
Or will it not ?

-------------------------------------------------------------------------

#2 Clone: SlideBurner
Where do you normally share your presentations on the web?
Or where do you normally backup your presentations ?
SlideShare ?
How about an alternative ?
Here comes SlideShare's Europe cousin - SlideBurner


















-------------------------------------------------------------------------

#3 Clone: MyVideo

Where do you normally hunt for videos online ?
YouTube ?
How about trying the German YouTube - MyVideo




















Will these clones eventually emerge as the replacements ?
Or will they not ?
Remember how Facebook came about and disrupt the game in the social networking sites ?
Just when Friendster and MySpace are getting comfortable, Facebook changes the rules of the game.

So will the clones survive ?
Or will they fad out ?
What do you think ?

Create,Publish,Analyse

How are you conducting your research ?
For your business ?
Or for your personal website or blog ?
Are you conducting it offline ?
Online or integration of both ?

If you're conducting your research online, and don't have the programming knowledge or capital, try QuestionForm by forweb software.






What QuestionForm brings is pretty straight forward, a WYSIWYG (What You See Is What You Get) editor, whereby you could just drag and drop the desired fields or options, edit the text, and there's your survey ready to roll out, all without having any prior HTML or programming knowledge.

Create













Publish























Analyse












Other cool features include:

• Multiple versions of your survey in different languages,which is automatically determined by the system in helping your respondent selects his or her language.

• Getting a buzz either through an email or SMS when a respondent submits your survey to the system.

Lastly, a survey wouldn't be useful without analysing the why's , QuestionForm provides you with statistics based on your survey responses, allowing you to track your survey responses in real time. You could also export the data to your spreadsheet for future reference.

What do you think ?

Competitive Analysis Tool - Part 1

How did you fare against your competitors ?
What are the top key searches for the day ?

Try Google Trends,
best of all its FREE to utilize











Simply just key in keyword of your choice (e.g. iPod,mp3 player)
And Google Trends will display how frequently your topics have appeared,and which region has the highest search for the particular topic you desired.

So how are you working on your competitive analysis ?
Good or Bad insights ?
How are you utilizing the insights ?

Here's the Part 2 of the series:
. Competitive Analysis Tool - Part 2 : compete

2007 Recap: Top Searches

Happy new year everyone !
Before we kickoff into this new year....
Time to recap year 2007,
On what are the search engines top searches .

Heading off with top Google Searches in 2007,
according to Google Zeitgeist 2007:

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens

So what about top Yahoo searches in 2007 ?
according to Yahoo! 2007 Top Trends:

News
Top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas Prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

The Year of I, You, and Wii
Top 10 in tech

1. YouTube
2. Wikipedia
3. Facebook
4. iTunes
5. iPod
6. iPhone
7. Nintendo Wii
8. Xbox
9. Sony PlayStation 3
10. Guitar Hero

Tag, You're It
Top 10 on del.icio.us

1. Design
2. HDTV
3. Games
4. Music
5. Web 2.0
6. Video
7. Ubuntu
8. Travel
9. Photography
10. Mac

How are you tapping into the consumers' mind with your brand touch points ?
How did you fare for your search results for 2007 ?
Organic vs PPC....
Good or bad ?
How does it affect your existing strategy ?
If so, how are you going to optimize your search results for 2008 ?

Online Video Wars

Rejoice YouTube video viewers.....
Rejoice online video lovers....
Here comes more online video portals for your viewing....
All coming to bite off You-tube's share of audience....

Startup #1:







So what's so special about hulu ?
hulu offers full length shows like The Office, Prison Break, Bionic Woman, House and Bones, Buffy the Vampire Slayer, Miami Vice, Arrested Development,The Simpsons, Family Guy, King of the hill.....and according to hulu, they had partnered with E! Entertainment, FUEL TV, SciFi Network and USA Networks to bring more shows to the site.









































Alright, what's the catch you say ? hulu is currently available in private beta, only to residents in the united states. So, if you live in the united states, give it a go and share with us.

------------------------------------------------------------------------------------

Startup #2:






So, what's so special about VuMe ?
All kinds of user generated video exactly like YouTube.....However, user get paid for the videos they created and uploaded, based on how well their content had performed.













Alright, what's the catch you say ? Though this model of getting paid for posting video is differentiating them from the other online video sharing site, how long will it take other online video sharing site existing or new startups to copy this model as well ? Will you or the audience still want to come back VuMe as before ?

What do you think ?

Subscribe

Interactive Print Ads

Who says print ads can only be 2D ?






Now print ads can become 5D thanks to Americhip, they are bringing us print ads interaction never thought possible, in becoming a reality. Though this is a revolution in print ads, but how receptive are the consumers ? Does it meant more intrusion when they opened their favorite magazines, last expecting an interactive print ad popping out ? Are they receptive ?


























Are you ready in leveraging the technology for your brand ? Are your ready in getting your message to talk, sing, pop up, spin, twist and light up with your consumers ?

In this video, Martin Lindstrom speaks with Americhip’s Tim Clegg on how brands can leverage on this technology:


How are you going to leverage this ?

Subscribe

Project Da Vinci

"Dell announces new agency agreement with WPP valued at $4.5 billion in agency billings over three years."

Dell's Chief Marketing Officer,Mark Jarvis, noted on Direct2Dell:

"We've been calling this ‘Project Da Vinci' because we've been looking for the combination of artist and scientist—an agency that has both the creative horsepower and ability to measure the business impact of their work."

Its about the ROI, the return. Time to get your return on investment from your agency creative works. If your agency is only interested in getting awards and not your business goals or your bottom line results....FIRE THEM.

The importance of analytics - Improving shareholder value is the ultimate award for all of us to win. Yes, we don't mind winning industry awards, but our customers and our shareholders are our focus, not what we can win in Cannes. A combination of great analytics and creative is key.

Dell gets it.It's time to have your analytics as core part of your business strategy and not something that belongs only to the IT department. Yes, you will need to have your analytics and creative working hand in hand together down the long journey of ROI.

The Internet revolution - When you have one billion people online and another one billion joining them over the next four years, it becomes very important for us to have the right analytics, the right team and the ability to build campaigns in days, rather than months.

Dell is ready for the next lap into the internet revolution. Are you or your company ready for the leap ? Are your senior management or company serious about improving the bottom line through analytics and optimization ? Or are you falling behind ? If so, what can you do to convince your senior management or company about it ? Can you measure your return based on your existing analytics tools ? Or is your tools merely for reporting and not taking any action at all ?

How we will coordinate - Most agencies integrate by gluing teams and people together within their holding company with a completely separate P&Ls. Da Vinci will have one global P&L. One great team at WPP to match up with our team, so we can create magic together. One team that is known for highly productive relationships between those who create and those who manage the daily work. Pretty simple stuff.

How does your existing agency linked up with your company ? Are they serious in helping drive the success and returns of your business goals and objectives ? Or are they serious about helping their agency gets their awards ? If they are.....FIRE THEM

The importance of agency talent - We want Dell's agency to be the agency of choice for the most talented people in the world.

How do you define creative talent for your agency selection process ? How are the agency's past clients faring ? Good or Bad ? One time relationship or long term based ? Do they help to drive the bottom line results and returns ?

Dell gets it. And ready.
Are you ?

Looking for new property ?

Hunting for your new property ?
Or looking to rent a apartment ?
Try Google for your property hunt ?
Or your local papers ?
Too much information ?
Or don't really know where to start ?

Here comes Properazzi,
the property search engine,
they help bring together millions
of properties from thousands of real estate
agency websites for your convenience.












All you have to do is just key in the particular location,
and let Properazzi do the work for you.
If you're still not satisfied, you can refine your search results by
the property price or type, just to name a few options available.

So where do you want to live ?









Where's your next dream home ?
Or where's your next property investment ?

Subscribe

Merry Christmas

Rock Your Boat ! Wishes everyone Merry Christmas 2007

Lonely City

Planning for the next holiday trip ?
Or the next business trip ?

So where's the coolest place to hang out, once you've reached ?
And where's best place to dine ?
And where's the town's cool and unique fashion boutiques ?
And finally the "must visit" ?

There's Lonely planet guide you say.....
But how often is it updated....
And shared....
And reviewed....
By people from the neighborhood or city ?

Here's Tupalo














Explore any city











Share your favorite hangout place











Connect with your friends and buddies

Lonely City still ?
Or Lively City ?

Subscribe

Most Expensive Domain Name Sales

How much did you pay for your domain name ?
How much are you willing to pay for a domain name ?

Here's a pretty interesting research done by GOOD Magazine:
The Top 5 Most Expensive Domain Name Sales


How much are you willing to sell your domain name ?

Subscribe

Need a loan ?

Need $$$ ?
For your new house ?
For your new laptop ?
For your next trip ?
And don't want to pay the heavy interest of bank loans ?

Try Lending Club



So, how does it work ?
Simply put, Lending Club is a social lending community whereby, you can borrow or lend money among the community, less the administrative charges imposed by traditional bank loans.




















However, Lending Club is only available to US residents, despite so, there are many upcoming and existing P2P lending social networks which is available readily.

Such as Zopa











And Prosper (US Residents) the P2P banking pioneers.




Need a loan ?
Less the administrative charges ?
And lower interest rates ?
Try P2P Lending.

Subscribe

Baidu Alternative of Google Analytics

Here's Baidu alternative to Google Analytics....Baidu Tongji:













The dashboard overview of Baidu Tongji














昨日最大访问量的来访网站 = Yesterday's Referral Overview ,

昨日搜索引擎关键字 = Yesterday's Keywords Search Overview,

关键字 = Keywords Overview

-----------------------------------------------------------------------

Here's Google Analytics:

















Spot the differences between the two ?
Good or Bad ?
Keen to try it ?

However, it is only currently available to Baidu community users. Here's the link in becoming part of Baidu community, if you want to try Baidu's version. Similar to Google Analytics, its FREE.

Good or Bad ?
What's your take ?

Subscribe

How to Sabotage Your Own Website ?

How to Sabotage Your Own Website ?
Try uploading a "Page Under Construction" to your website and see what happen....











Does this seems familiar ?
Does your homepage or any part of your website portrait this ?
Is it found on your website NOW ?

It is not surprising many companies large or small are screwing themselves up with this "Page Under Construction", what do they think the audience or the consumers will react when they see this ? Do they expect the consumers to accept them (the entities) screwing up on their web experience ? Especially with the other tabs found the audience / consumers' web browser shortcuts, screaming for their attention.

Is "Page Under Construction" still FOUND in your website NOW ?

Subscribe