Create,Publish,Analyse

How are you conducting your research ?
For your business ?
Or for your personal website or blog ?
Are you conducting it offline ?
Online or integration of both ?

If you're conducting your research online, and don't have the programming knowledge or capital, try QuestionForm by forweb software.






What QuestionForm brings is pretty straight forward, a WYSIWYG (What You See Is What You Get) editor, whereby you could just drag and drop the desired fields or options, edit the text, and there's your survey ready to roll out, all without having any prior HTML or programming knowledge.

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Analyse












Other cool features include:

• Multiple versions of your survey in different languages,which is automatically determined by the system in helping your respondent selects his or her language.

• Getting a buzz either through an email or SMS when a respondent submits your survey to the system.

Lastly, a survey wouldn't be useful without analysing the why's , QuestionForm provides you with statistics based on your survey responses, allowing you to track your survey responses in real time. You could also export the data to your spreadsheet for future reference.

What do you think ?

How to Sabotage Your Own Website ?

How to Sabotage Your Own Website ?
Try uploading a "Page Under Construction" to your website and see what happen....











Does this seems familiar ?
Does your homepage or any part of your website portrait this ?
Is it found on your website NOW ?

It is not surprising many companies large or small are screwing themselves up with this "Page Under Construction", what do they think the audience or the consumers will react when they see this ? Do they expect the consumers to accept them (the entities) screwing up on their web experience ? Especially with the other tabs found the audience / consumers' web browser shortcuts, screaming for their attention.

Is "Page Under Construction" still FOUND in your website NOW ?

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Quote of the day

"If you build a Web site,you must have a solid reason for doing so.
Once the Web site is operational, it is crucial to understand how well
it works --- failure to do so is a waste of time and money."
* Hurol Inan in "Measuring the Success of your Web site" *

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The New Marketing Executive

In the presentation "Moving from Measurement to Management: Making Marketing Effective and Accountable" by John Nardone and Ed See,of Marketing Management Analytics, they noted that today many marketing departments found in entities are still filled very much by the intangible side of measurement and return. With the marketing departments managed by people whom earn their strips by splashing the dollars on television and decisions on other media expenditure.

However,today a new type of marketing executive is highly demanded by senior management, someone whom can deliver real time tangible results and returns on dollars spent.

According to John Nardone and Ed See,the essential competencies required to run the future tangible and accountable marketing department are:

• Project Management,
  
• Business Metrics Design,
  
• Organization and Process Design,
  
• Data/Database Design,
  
• Marketing Analytics,
  
• Systems Integration and
  
• Change Management.

Is your current or existing team ready for the future ?
Is your current marketing head armed with
the required competencies ?

Are you ready ?

What do you think ?
Please share your views and critique via the comments. Thanks.

How are you spending your digital $$$ ?

How are you spending it ?

Or are not you spending at all ?

According to McKinsey's global marketing survey, 31% percent of the companies are spending on email as their digital advertising vehicle while 33% percent of the companies are spending on display ads as their digital advertising vehicle.

So how much are you spending your digital dollars ? If not, how much are you deciding to spend on it ? How are you spending it ? and spending it wisely ? Are you spending it for brand building, brand consideration or customer retention for your firm ?

Why are some firm slow in adapting in the use of digital-advertising or marketing vehicles or why are some firm not adapting in at all ? According to the McKinsey's global marketing survey, 52% of the users reported the reason being having insufficient metrics to measure impact on their business through the usage of the digital tools. While 41% of the users report the insufficient capabilities of the firm in adapting being the main barrier. So are your firm not utilizing the digital vehicles because of these reasons or otherwise ? Is it because of fear of brand reputation on hand ? or ? If so, how are you planning to implement any changes ? If not, how can you overcome the other barriers in your firm such as structure, people, system or the corporate culture ?

With accordance to the survey, by 2010 the Web will play a key role in consumer purchase behavior, especially with 70% of the respondents stating they will be using the digital tools for building product awareness among consumers and 83% using it on the consumers' needs for information search. The move will have an impact on every company regardless whether they adapt or not. Are your firm prepared for the move ? If not, what must your firm work on or change ? Change or extinct ?