Competitive Analysis Tool - Part 2

In Part 1 of this series, I discussed the importance of analyzing your competition through the use of online competitive analysis tool such as Google Trends. In this second install, I will be sharing another free tool which you could also utilize.

Part 2: compete
So what's so special about compete ?
Firstly, their Site Analytics tool, allows you to compare amongst two other competitors of your choice or among three of your competitors. After you entered the three sites to be compare, the tool plots three different graphs, which allows you to analyze the site traffic and how engaged your consumers are, in comparison to the competition.





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Secondly, their Search Analytics tool,allows you to identify the keywords driving traffic to your website, identify gaps in your search strategy, invest in terms that drive the most engaged visitors, and track your performance against competitors and peers.






















































How did you fare against your competitors online ?
And how engaged are your consumers in comparison to the competition ?
How are you optimizing your search marketing campaigns in driving site traffic and increase the bottom line revenues ?

Here's the Part 1 of the series:
. Competitive Analysis Tool - Part 1: Google Trends

Competitive Analysis Tool - Part 1

How did you fare against your competitors ?
What are the top key searches for the day ?

Try Google Trends,
best of all its FREE to utilize











Simply just key in keyword of your choice (e.g. iPod,mp3 player)
And Google Trends will display how frequently your topics have appeared,and which region has the highest search for the particular topic you desired.

So how are you working on your competitive analysis ?
Good or Bad insights ?
How are you utilizing the insights ?

Here's the Part 2 of the series:
. Competitive Analysis Tool - Part 2 : compete