Vinton Cerf talks about Web 2.0 and beyond....

What's next for Web 2.0 and beyond ?
What's the next 50 years for internet development ?
What impact will the internet be hitting us now and tomorrow ?
How are our life intertwined with the technology and beyond ?
Are you ready for it ?

The VP of Engineering and Chief Internet Evangelist of Google, Vinton G. Cerf shared his perspective on the current trend and the future of internet development on an interesting evening held at Suntec City in the Lion City on 23th May 2008. In case you missed the event or just want to recap the fantastic event, how's the video:

“Tracking the Internet into the 21st Century”


Your turn.....
What's your perspective on the future of Internet ?
Are you ready for it ?
Is your company ready to make the leap ?
If not, how could you leverage it into your business / communication strategy ?

Project Da Vinci

"Dell announces new agency agreement with WPP valued at $4.5 billion in agency billings over three years."

Dell's Chief Marketing Officer,Mark Jarvis, noted on Direct2Dell:

"We've been calling this ‘Project Da Vinci' because we've been looking for the combination of artist and scientist—an agency that has both the creative horsepower and ability to measure the business impact of their work."

Its about the ROI, the return. Time to get your return on investment from your agency creative works. If your agency is only interested in getting awards and not your business goals or your bottom line results....FIRE THEM.

The importance of analytics - Improving shareholder value is the ultimate award for all of us to win. Yes, we don't mind winning industry awards, but our customers and our shareholders are our focus, not what we can win in Cannes. A combination of great analytics and creative is key.

Dell gets it.It's time to have your analytics as core part of your business strategy and not something that belongs only to the IT department. Yes, you will need to have your analytics and creative working hand in hand together down the long journey of ROI.

The Internet revolution - When you have one billion people online and another one billion joining them over the next four years, it becomes very important for us to have the right analytics, the right team and the ability to build campaigns in days, rather than months.

Dell is ready for the next lap into the internet revolution. Are you or your company ready for the leap ? Are your senior management or company serious about improving the bottom line through analytics and optimization ? Or are you falling behind ? If so, what can you do to convince your senior management or company about it ? Can you measure your return based on your existing analytics tools ? Or is your tools merely for reporting and not taking any action at all ?

How we will coordinate - Most agencies integrate by gluing teams and people together within their holding company with a completely separate P&Ls. Da Vinci will have one global P&L. One great team at WPP to match up with our team, so we can create magic together. One team that is known for highly productive relationships between those who create and those who manage the daily work. Pretty simple stuff.

How does your existing agency linked up with your company ? Are they serious in helping drive the success and returns of your business goals and objectives ? Or are they serious about helping their agency gets their awards ? If they are.....FIRE THEM

The importance of agency talent - We want Dell's agency to be the agency of choice for the most talented people in the world.

How do you define creative talent for your agency selection process ? How are the agency's past clients faring ? Good or Bad ? One time relationship or long term based ? Do they help to drive the bottom line results and returns ?

Dell gets it. And ready.
Are you ?

Internet culture

What is Internet all about ?
Do you used it often ?
Do your company utilize Internet as part of its strategy ?

Or are you skeptical about its use ?
Or are your company skeptical about its use ?

Either....
For Security reasons.....
For the risk of being affected by virus....
For the spam and intrusion of advertisements....
For being too overly comfortable in the "this is the way it has and always work in our company"....
For being uncertain about the return of investment on it....
Or ?

In the following presentation by Marco Montemagno, whom is an Italian blogger, web entrepreneur, and CEO of one of the largest weblog networks in Europe called Blogosfere , he will try to convince you if are still uncertain about the use of internet for your company.

He has been giving speeches in Italy to help spread the Internet culture. The following Presentation video clip below is given in front of 3000 people at the Interactive Advertising Bureau Forum 2007 conference.

The presentation is in Italian, however you can expand the Full Screen Icon to view the English subtitles.

If you're ain't convince about or just curious just take a look.



A pretty impressive persuasive presentation done by Marco Montemagno, without even using any remote for his slides presentation, all done in sync.


Please share your views and critique via the comments. Thanks