Before you say "Get my Business on Twitter"

Before you start saying "Get my business on Twitter, I want to be where all the buzz is happening now, sounds so exciting" to your marketing team; technology team or agency, here's some quick to do list:

Identifying where your customers are REALLY
Accessing where and how your customers (prospects, existing,brand loyal, passionate evangelists) are engaging with your business or brand through digging into your business intelligent data (CRM, Web analytics, other internal data, external data, channel data) and mapping it out.

• Are they on Twitter ?
• How are they communicating about your business or brand with others ?
  

Think two way communication and not one way
If you thought of using Twitter as the way you blast promotions and deals you did with TV, forget it, it doesn't work this way in Twitter. Want to understand how a business communicate with its customers ? Need a live example ? Here's Zappos, take a look on how they are engaging and communicating with customers and non customers alike.

Track > Learn > Understand > Repeat
Identifying which messages and post are generating response through url link trackers like bit.ly or the recent Twitter Data Tracking tool found in Omniture.

• Calculating your url link CTR (Click Through rate) = individual post clicks / number of followers (in identifying which post / message generates higher or lower response)
  
• Measuring the desired response after which (i.e. site visit recency, depth of visit, visitor loyalty, blogpost comments,newsletter signup, software download, etc)
• Finding out how often your business is mentioned on Twitter;
• Who are the individuals mentioning most about your business or brand and who are their audience ?
  

Is your business on Twitter ?
How are you Listening and Learning about your business and customers ?
Let's carry on the conversation on Twitter

Project Da Vinci

"Dell announces new agency agreement with WPP valued at $4.5 billion in agency billings over three years."

Dell's Chief Marketing Officer,Mark Jarvis, noted on Direct2Dell:

"We've been calling this ‘Project Da Vinci' because we've been looking for the combination of artist and scientist—an agency that has both the creative horsepower and ability to measure the business impact of their work."

Its about the ROI, the return. Time to get your return on investment from your agency creative works. If your agency is only interested in getting awards and not your business goals or your bottom line results....FIRE THEM.

The importance of analytics - Improving shareholder value is the ultimate award for all of us to win. Yes, we don't mind winning industry awards, but our customers and our shareholders are our focus, not what we can win in Cannes. A combination of great analytics and creative is key.

Dell gets it.It's time to have your analytics as core part of your business strategy and not something that belongs only to the IT department. Yes, you will need to have your analytics and creative working hand in hand together down the long journey of ROI.

The Internet revolution - When you have one billion people online and another one billion joining them over the next four years, it becomes very important for us to have the right analytics, the right team and the ability to build campaigns in days, rather than months.

Dell is ready for the next lap into the internet revolution. Are you or your company ready for the leap ? Are your senior management or company serious about improving the bottom line through analytics and optimization ? Or are you falling behind ? If so, what can you do to convince your senior management or company about it ? Can you measure your return based on your existing analytics tools ? Or is your tools merely for reporting and not taking any action at all ?

How we will coordinate - Most agencies integrate by gluing teams and people together within their holding company with a completely separate P&Ls. Da Vinci will have one global P&L. One great team at WPP to match up with our team, so we can create magic together. One team that is known for highly productive relationships between those who create and those who manage the daily work. Pretty simple stuff.

How does your existing agency linked up with your company ? Are they serious in helping drive the success and returns of your business goals and objectives ? Or are they serious about helping their agency gets their awards ? If they are.....FIRE THEM

The importance of agency talent - We want Dell's agency to be the agency of choice for the most talented people in the world.

How do you define creative talent for your agency selection process ? How are the agency's past clients faring ? Good or Bad ? One time relationship or long term based ? Do they help to drive the bottom line results and returns ?

Dell gets it. And ready.
Are you ?

Free SEO tool

If you’re looking for a comprehensive SEO tool, try Web CEO, it’s FREE and some of the features found in it include:

• Helping you to find the best or top keywords and how you fare against the top 10 competitors.
• Analyzes pages for various search engine compliance.
• Helps you identify potential or existing problem by page of your web.
• Free search engine submission through the built-in submission tool found in the software, which means no more paying to submit your website.
• Check how many search engine link to any page of your website through the built-in Link Popularity Analysis tool.
• Check who links to you as well.
• Helps you to find link partners as well.
• Check all your PPC Campagins through this, a one-stop PPC management.
• Web analytics for your website.

Lastly, the monotonous part…..it also has the built-in website maintenance module.

Having said all this, it’s time for you to try it yourself and help boost your own website with the software. Here’s the link to the software download.

What SEO tools are you using ?
Please share your views and critique via the comments.

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