Advanced SEO Strategy Collection

Collection of Advanced SEO Strategies:

Advanced SEO for Web Developers

Enterprise Search by Bill Hunt at SEMPO Asia Tour

Advanced Seo Web Development Tech Ed 2008

Advanced SEO Tactics: On Beyond Keyword Research (GF401)

How search and user friendly is your website ?
Are you testing and optimizing on a on-going basis ?

How crawable is your website ?

How does a search engine spider crawl your website you say ?

Here's an analogy of how a spider might crawl your website: Imagine yourself visiting a newly constructed mall down by your town, what might you do when you first find yourself inside the mall ?

• Navigating around ? For something of interest to you ?

• Looking around ? For something of interest to you ?

• Which varieties of stores are available ? Which is / are relevant to your needs ?
  

• Where are the restaurants / fast food outlets / restrooms ?

You decided to locate the restroom but to your surprise.....the door to the restroom was locked when you reached it.

One week later, you came back to the mall and when you went to the same restroom...the door was locked once again.....

Another week later.....history repeats itself.....
Will you still try using the same restroom the next time round ?
Yes ? No ?

Similarly the search engine bot faces the same issue when their navigation is blocked either by your password protected content areas; your graphical images which displays nothing when being blocked by ad block programs, missing images....etc...

So what could you do to prevent such mishaps ?

• Adding appropriate ALT attribute descriptions to your graphical image; Making sure the surrounding copy / text around your image clearly sets the context.
  

• Having password protected content area only for those content that would require registration such as pay-per view content / subscription based premium contents.
  

Your turn.
What could you ensure the crawl-ability of your website ?

Search traffic analysis

In the last post on Keyword analysis, I've shared with everyone on the various FREE keyword analysis tools that are readily available, so before we begin on today's post. Let's put on our thinking caps and....

Ponder this :

• How are you utilizing the available free tools ?
  
• And how are you optimizing your keyword search ?

In this post today, I'll be sharing a tool in analyzing your natural search traffic. Without further delay, here's the indispensable FREE tool for your search engine optimization (SEO) and search engine marketing (SEM) : 103bees, The all in one tool in analyzing your search engine traffic.








So, what does the tool provide you with ?












Latest search hits
Providing you with latest search engine hits for your website,
along with the landing page and search engine information.
-------------------------------------------------------------------------------












Top query keywords
What are the most popular keywords used by your visitor in finding your website.
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Search engines
Understand where search traffic is coming from
(google ? Yahoo ? Or ?) and how you can optimize
your search based on that.
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Search engine rankings
Identify the top search terms rankings for your website and optimize your search efforts.

Related keywords
Identify the related keywords in search queries.
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Long Tail
Identify whether your website search term popularity is a Short Head’ (few search terms that bring lots of traffic) or a ‘Long Tail’ (many search terms with only a few search hits each).

Top landing pages
Identify which are your top landing pages.
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So, how do you start analyzing and optimize your search ?
Register for a FREE account and simply just tag the single line of Javascript code provided by 103bees onto your desired web pages.

Now isn't it time to take action and try it out for yourself.
Time to optimize your search.

Here's the previous post:
. Keyword analysis

Keyword analysis

Before we begin....
Ponder on the following...

• What are the keywords your potential or existing consumers, keyed into Google or any search engine and lands onto your website or landing page ?

• What are the most common search terms they keyed and came about to your website ? Having known all the key search terms, how are you optimizing it ?
  

• Take a look at your competitors websites. How are they working on their SEO (search engine optimization) and what keywords link their potential or existing consumers to them ? What keywords are they focusing on ?

In this post, I'll be sharing some of the keyword tools (FREE) for you to use either for your personal blog or your business. Through this, hopefully you get a sense of your keyword performance and how you can optimize it.

(i) Keyword suggestion tool: Wordtracker
Enter a starting keyword to generate up to 100 related keywords
and an estimate of their daily search volume.

(ii) Search Term Suggestion Tool: Keyword Discovery
Simply type a seed keyword in the below field and have
KeywordDiscovery generate the top 100 keywords for you.

(iii) Keyword map for the internet: KwMap

(iv) Google AdWords: Keyword-Tool
Use the Keyword Tool to get new keyword ideas.

(v) Google AdWords: Traffic Estimator
Quick traffic estimates for new keywords

(vi) SEOBook : Keyword Suggestion Tool
Links to Google Trends, Google Suggest, Google Synonyms,
Yahoo! Suggest, and Keyword Discovery keyword research results.

(vii) SEO ToolSet: Traffic Check
This tool will produce an estimate of daily search activity for a
specific keyword phrase on the internet across the major search engines.

How are optimizing your search ?

Here's some related post:
. Competitive Analysis Tool - Part 1: Google Trends
. Competitive Analysis Tool - Part 2 : compete
. 2007 Recap: Top Searches

2007 Recap: Top Searches

Happy new year everyone !
Before we kickoff into this new year....
Time to recap year 2007,
On what are the search engines top searches .

Heading off with top Google Searches in 2007,
according to Google Zeitgeist 2007:

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens

So what about top Yahoo searches in 2007 ?
according to Yahoo! 2007 Top Trends:

News
Top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas Prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

The Year of I, You, and Wii
Top 10 in tech

1. YouTube
2. Wikipedia
3. Facebook
4. iTunes
5. iPod
6. iPhone
7. Nintendo Wii
8. Xbox
9. Sony PlayStation 3
10. Guitar Hero

Tag, You're It
Top 10 on del.icio.us

1. Design
2. HDTV
3. Games
4. Music
5. Web 2.0
6. Video
7. Ubuntu
8. Travel
9. Photography
10. Mac

How are you tapping into the consumers' mind with your brand touch points ?
How did you fare for your search results for 2007 ?
Organic vs PPC....
Good or bad ?
How does it affect your existing strategy ?
If so, how are you going to optimize your search results for 2008 ?

Free SEO tool

If you’re looking for a comprehensive SEO tool, try Web CEO, it’s FREE and some of the features found in it include:

• Helping you to find the best or top keywords and how you fare against the top 10 competitors.
• Analyzes pages for various search engine compliance.
• Helps you identify potential or existing problem by page of your web.
• Free search engine submission through the built-in submission tool found in the software, which means no more paying to submit your website.
• Check how many search engine link to any page of your website through the built-in Link Popularity Analysis tool.
• Check who links to you as well.
• Helps you to find link partners as well.
• Check all your PPC Campagins through this, a one-stop PPC management.
• Web analytics for your website.

Lastly, the monotonous part…..it also has the built-in website maintenance module.

Having said all this, it’s time for you to try it yourself and help boost your own website with the software. Here’s the link to the software download.

What SEO tools are you using ?
Please share your views and critique via the comments.

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