Search Engine Optimization Daily Digest - Issue 2

• Domain Strategies for Search Engine Optimization
> Are you choosing the right domain strategy?


• 5 Reasons to Not Use Black Hat Tactics
  > Are you practicing Black Hat tactics ?

• Improved Flash indexing
  > Finally Google learns to crawl Flash
  

• Flash May Now Bring More Search Traffic, Does it Matter?
  > How does it relate back to your bottom line ?

• Visual Search The Future? Spare Me The Eye Candy
> Being Cool or being useful to searchers ?

Related Posts:
. Search Engine Optimization Daily Digest - Issue 1

Search Engine Optimization Daily Digest - Issue 1

• 9 reasons why you should be very worried about Buying Links > You better be worried

• How Many Terms/Phrases Should I Target on a Single Page? > Just how much is too much or too little ?

• It Pays to Link Consistently > Are your linking consistent ?

• SEO Is Not Free > You get what you pay for !

• Plural vs Singular Keywords > Which works better ?
  

Free SEO Analysis Tool

How well does your website or blog fare ?
What's your website or blog score out of 100 ?
Try this FREE tool by Website Grader to find out.

What this tool does is it measures the marketing effectiveness of your website / blog based on 5 broad search engine marketing factors. So what are the 5 factors taken into consideration ?

The 5 factors taken into consideration namely:

On-Page SEO
* Your page titles - What is your website about ?
* Headings - Is your heading relevant and friendly to both human and search engine spiders ?
* Content - Is your content relevant and interesting ?
* Meta tags - What is website about ? What are your keywords ?
* Alt Tags - How do you want the search engine spiders to see your image ?
* Readability level - How reader friendly is your content ?

Off-Page SEODomain Info
* Google PageRank - How well does your web pages fare in Google search ?
* Google Indexed Pages - Spider crawling frequency ?
* Last Google Crawl Date - Spider crawling frequency ?
* Inbound Links - How many other sites are linking to your website ?

Blogosphere
If your website is a blog or you have a corporate blog, this might be useful information for you.
* Blog Analysis
* Blog Ranking - Ranking based on Technorati
* Subscription Methods - How people can subscribe to your blog easily either through RSS feed or an email subscription form

Social Mediasphere
Your web presence outside of your own website is also vital.
* del.icio.us bookmarks - Is your website bookmarked by many ?
* Digg.com Submission Summary - How many of your website articles are being submitted ?

Competitive Intelligence
* Competing Websites
* Historical Data Available

Try this tool to determine how well your search marketing fare.

Optimize Your Organic Click Through Rates

Your Pay-Per-Click (PPC) ads carefully deployed and optimize.
You are found on the top search rank for the relevant search terms or keywords keyed in by your visitors and leading them to the respective relevant offer/ landing page.

Now you have done all of the above, so what's next you say ?
Are you stopping the process here ?

Are you tracking your organic click rate as well ?
How are you measuring your organic click rate ?
And are you conducting any tests in optimizing it ?
Or are you taking your search optimization driven traffic for granted ?

If you're not taking any action in measuring and running tests to optimize SEO-driven traffic to your website, here's a lab test ran by MarketingSherpa which resulted in a 250% more Search Marketing Clicks which might just get you started:

In the lab test, Search Marketing Benchmark Guide, MarketingSherpa conducted a study with business professionals. Through the test conducted on Google search, it is discovered that executives are 250% more likely to click on an organic listing if it:

(i) had a fairly short URL and
(ii) appeared directly below a listing with a long URL.

So what does this meant ?
Time to optimize by keeping your URLs short and precise.

Time to take action
Conduct a search on your website in comparison with the relevant keywords.
And compare your organic listing URLs with your competition.
How are you faring in comparison with the competition ?

Short URLs ?
You decide.

Search traffic analysis

In the last post on Keyword analysis, I've shared with everyone on the various FREE keyword analysis tools that are readily available, so before we begin on today's post. Let's put on our thinking caps and....

Ponder this :

• How are you utilizing the available free tools ?
  
• And how are you optimizing your keyword search ?

In this post today, I'll be sharing a tool in analyzing your natural search traffic. Without further delay, here's the indispensable FREE tool for your search engine optimization (SEO) and search engine marketing (SEM) : 103bees, The all in one tool in analyzing your search engine traffic.








So, what does the tool provide you with ?












Latest search hits
Providing you with latest search engine hits for your website,
along with the landing page and search engine information.
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Top query keywords
What are the most popular keywords used by your visitor in finding your website.
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Search engines
Understand where search traffic is coming from
(google ? Yahoo ? Or ?) and how you can optimize
your search based on that.
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Search engine rankings
Identify the top search terms rankings for your website and optimize your search efforts.

Related keywords
Identify the related keywords in search queries.
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Long Tail
Identify whether your website search term popularity is a Short Head’ (few search terms that bring lots of traffic) or a ‘Long Tail’ (many search terms with only a few search hits each).

Top landing pages
Identify which are your top landing pages.
-------------------------------------------------------------------------------

So, how do you start analyzing and optimize your search ?
Register for a FREE account and simply just tag the single line of Javascript code provided by 103bees onto your desired web pages.

Now isn't it time to take action and try it out for yourself.
Time to optimize your search.

Here's the previous post:
. Keyword analysis

2007 Recap: Top Searches

Happy new year everyone !
Before we kickoff into this new year....
Time to recap year 2007,
On what are the search engines top searches .

Heading off with top Google Searches in 2007,
according to Google Zeitgeist 2007:

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens

So what about top Yahoo searches in 2007 ?
according to Yahoo! 2007 Top Trends:

News
Top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas Prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

The Year of I, You, and Wii
Top 10 in tech

1. YouTube
2. Wikipedia
3. Facebook
4. iTunes
5. iPod
6. iPhone
7. Nintendo Wii
8. Xbox
9. Sony PlayStation 3
10. Guitar Hero

Tag, You're It
Top 10 on del.icio.us

1. Design
2. HDTV
3. Games
4. Music
5. Web 2.0
6. Video
7. Ubuntu
8. Travel
9. Photography
10. Mac

How are you tapping into the consumers' mind with your brand touch points ?
How did you fare for your search results for 2007 ?
Organic vs PPC....
Good or bad ?
How does it affect your existing strategy ?
If so, how are you going to optimize your search results for 2008 ?