Alright, here we go....
A collection of free online SEO / SEM tools
ready to be BOOKMARK !!
SEO Tools:
Search Engine Analytics
Simply just enter any Url into the search query and voila you get a trend report from link popularity, PageRank™, Alexa Rank, keywords.
Head Checker
This tool will check any web page's header tags.
Search Combination Tool
This tool will generate all possible combinations of two separate lists of search phrases.
Keyword Density Analysis Tool
Enter a page URL and this tool will tell you the keyword density of all the phrases on the page.
Spider Viewer
Wonder how your page is viewed by a search engine spider / bot ?
Index Rank
Check and benchmark your website indexation against your competition
SeoDigger
Find out for which keywords your site ranks high enough to be in Google Top 20. Registering for a free account at SeoDigger gives you information per entire domain as well as per separate pages.
Site Comparison Analysis
A useful tool in benchmarking your website against a competitor via a radar diagram.
Stomper Ranker
A firefox plugin in finding out how well your site fare against the competition in Google, Yahoo, and MSN/Live.
SEO Site Audit Tool
A quick audit on your website or competitor on how well your website is faring on search engines, social bookmarking, etc
SEO Audit Report
Free SEO audit which provides score that incorporates things like website traffic, SEO, social popularity and other technical factors on how your website can be improved from a marketing perspective.
Backlink Analysis
Find out all the important information about your competitor's links. This free tool reporting includes pagerank, anchor texts, no-follow information , etc.
Website Analysis
Another tool in digging out everything regarding a website
SEM Tools:
Keyword Tool
The free keyword tool from Google
Find out how competitive your particular keyword is / are; Crawl your own website to determine which keyword / s are getting higher traffic
Traffic Estimator
The free Traffic Estimator tool from Google
Get quick traffic estimates for keywords for your sem campaigns
Keyword Competition Tool
Find out how competitive the particular keyword /s is for your sem campaigns.
Search Radar
Search for topics relevant to your search query
Landing Page Optimization Tools:
Loading Speed of your website
How long does your website load in various web browsers ?
Website Speed Test
Another tool in testing your web site loading speed
Page Size Calculator
Useful in calculating the size of your web page and the estimated time it would take to download on a 56k Modem.
Heatmap Analysis
Identify how people view your website, photo or ad and which areas are getting most of the attention.
If you know of any SEO / SEM tools that were not mentioned here or missed any goodies, drop a note and I will update the post.
Bookmark.
Share.
SEO / SEM: Online Tools Collection
Test Your Call to Action Button
Before we begin for today,
lets do a little test below should we ?
Yes, which call to action button would entice you to click onto it if you were a student signing up for your degree program ?
Have your answers ready ?
As a business owner / marketer, which copy would you put onto your call to action button ?
- Would a generic copy on the button entice more clicks from your users / visitors ?
- Or would a copy which inform your users / visitors on the next step or what's IN for them once they click onto the the call to action button ?
This is only part of the equation, make sure you test your landing page elements in an integrated approach, taking into consideration the following elements as well:
- Body copy
- Hero shot images
- Sign up form fields
- Landing page load time
Or are you sitting in the cubic room guessing ?
Are you optimizing your landing page ?
You decide.
Insight in Creating a Profitable Startup Company
Startups.
Have you thought of starting your own business ?
Or have you already started your own business ?
You have a great idea.
You have a great team to start with (Best case scenario)
You are ready to gear up and kick start your startup.
So you have everything in place....
What else is required ?
Idea + team + ? = Profit
In the following video,David Heinemeier Hansson,
creator of the Ruby on Rails framework and Partner at 37Signals
will be sharing his insights in creating a profitable startup company.
Your Turn.
What's your view ?
Tim Ash Interview: Landing Page Optimization
An interview conducted by Sage with Tim Ash on his book: Landing Page Optimization
Highly Recommended book written by Tim Ash:
> Landing Page Optimization
How crawable is your website ?
How does a search engine spider crawl your website you say ?
Here's an analogy of how a spider might crawl your website: Imagine yourself visiting a newly constructed mall down by your town, what might you do when you first find yourself inside the mall ?
- Navigating around ? For something of interest to you ?
- Looking around ? For something of interest to you ?
- Which varieties of stores are available ? Which is / are relevant to your needs ?
- Where are the restaurants / fast food outlets / restrooms ?
You decided to locate the restroom but to your surprise.....the door to the restroom was locked when you reached it.
One week later, you came back to the mall and when you went to the same restroom...the door was locked once again.....
Another week later.....history repeats itself.....
Will you still try using the same restroom the next time round ?
Yes ? No ?
Similarly the search engine bot faces the same issue when their navigation is blocked either by your password protected content areas; your graphical images which displays nothing when being blocked by ad block programs, missing images....etc...
So what could you do to prevent such mishaps ?
- Adding appropriate ALT attribute descriptions to your graphical image; Making sure the surrounding copy / text around your image clearly sets the context.
- Having password protected content area only for those content that would require registration such as pay-per view content / subscription based premium contents.
What could you ensure the crawl-ability of your website ?
Ads on PDF ?
Ads on Adobe PDF ?
A recent partnership between Adobe and Yahoo allows PDF
publishers to embed Yahoo ads in it and earn revenues
based on the ads click through.
To get started, Publishers simply just upload their
PDF files to Adobe for ad registration. After which ,the PDF is
than analyzed and relevant ads will be placed.
Users
So how will this have an impact on the current users ?
Will they be enticed to click onto the relevant ads while reading
through the PDF file ? Or will they find it an intrusion ?
Only time will tell whether this model work or fail.
Advertisers
So how will this have an impact for advertisers ?
How could you tapped into this new ad placement channel ?
How can you better optimized your ad copy and content for PDF ?
Your turn now.
Your thoughts.
A day in Twitter
Search Engine Optimization Daily Digest - Issue 2
- Domain Strategies for Search Engine Optimization > Are you choosing the right domain strategy?
- 5 Reasons to Not Use Black Hat Tactics
> Are you practicing Black Hat tactics ?
- Improved Flash indexing
> Finally Google learns to crawl Flash
- Flash May Now Bring More Search Traffic, Does it Matter?
> How does it relate back to your bottom line ?
- Visual Search The Future? Spare Me The Eye Candy > Being Cool or being useful to searchers ?
Related Posts:
. Search Engine Optimization Daily Digest - Issue 1
Analyse Your Top Ranking Keywords
What are your website's top ranking keywords ?
Which keyword phrases do you rank well for ?
Which keywords are your competition ranking well for ?
How could you better optimize your website and content ?
Try SeoDigger, a free keyword utility tool which helps you in identifying the keywords your site ranks well to be in Google Top 20. In addition, data showing you the search popularity of the phrase are also determined from Wordtracker and Overture results .
However, this free unregistered version only analyze a single page of your website.Sign up for the free registered version, in identifying the rankings of all the pages on your website.
Take action now: Type in your website URL and let SeoDigger show you which phrases that website ranks for with-in the top 20 results.
Analyze.Test.Optimize.
Related Posts:
. Keyword Analysis
. Competitive Analysis Tool - Part 1
. Competitive Analysis Tool - Part 2
SEO Tip of The Day
Here's a tip from Google Webmaster Central blog:
If you want to prevent search engines from generating
snippets based from the Open Directory Project.
Use the following meta tag to prevent search engines
from using the snippet information for the page's description.
META NAME="GOOGLEBOT" CONTENT="NOODP"
However, do take note that it takes some time for the snippet changes to place.
Google I/O Session: Search Friendly Development
In this Video and Presentation slide from the Google I/O session,
Maile Ohye will be sharing techniques in helping bring your site more users through search engine traffic. She will be covering on how to maximize your site, your content, and your application's exposure to search engines.
Session covering on:
* Make sites with Flash, AJAX/JavaScript, and images better crawled and indexed by search engines
* Create a strong, crawlable foundation through URL and site structure
* Deal with duplicate content caused by URL parameters and dynamic pages (help search engines determine the canonical version)
* Check that your site follows SEO best practices
View the Search Friendly Development presentation slide document
Search Engine Optimisation Myth
"We Will Guaranteed Number One Ranking"
Sounds familiar ?
Ever receive calls from so called "SEO Experts or Companies"
whom are self proclaiming they could help get you to the
Number One rank in Google or any other search engines ?
What they could possibly help you in becoming the number one
ranking is coming up with phrases that wouldn't even be
relevant to / with what your consumers or customers are
searching or seeking for.
Here's a quick question for them, should you receive calls
from them again:
- Does your company own the search engines ?
search engine algorithms except the search engine owners themselves.
If they promise you they could do so, kindly thank them for their
crystal ball predictions and bid farewell to them.
Search Engine Optimization Daily Digest - Issue 1
- 9 reasons why you should be very worried about Buying Links > You better be worried
- How Many Terms/Phrases Should I Target on a Single Page? > Just how much is too much or too little ?
- It Pays to Link Consistently > Are your linking consistent ?
- SEO Is Not Free > You get what you pay for !
- Plural vs Singular Keywords > Which works better ?
Optimize Your Email Marketing, Part 2
Have you tried utilizing the last email optimization
tips which was shared in the last post ?
More to share you say ?
Alright let this post be the Part 2
of Optimize Your Email Marketing
Less talk...here's some additional
optimization tips to share:
> Allow your readers to opt in or opt out
from your email communication conveniently.
Yes, you definitely do not want your readers to
labeled your emails as SPAM just because they
felt frustrated of not being able to opt out from your
email offers conveniently .
> Instead of bombarding them with everything at once,
try communicating relevant content with your segments
at different stage of their relationship with you.
Build an on-going relationship with them step by step and
NOT a one-way dialogue.
> Track all the clicks in the emails...be obsessed with
tracking the readers' clicking behavior. Let them help
you determine what works and what don't with your copy,
colors, hero shot to call to action buttons.
> Remember to instill a control and variable group
for your email marketing testings efforts. In order to
track which or what new elements work or don't in the
variable group as compared to the control.
Your turn.
Share your optimization tips with us.
Related Post:
> Optimize Your Email Marketing, Part 1
Optimize Your Email Marketing
Email marketing.
Are you utilizing it ?
If so, are you communicating it effectively ?
Are you communicating relevant content to
your segment of existing or potential customers ?
How could you do better ?
Here's some optimizing tips to share:
> Call to action above the fold
According to research, not many tend to scroll down the
entire email communication offers they receive, thereby missing
out on the call to action found at the end of the email. So be sure to
include a compelling call to action above the fold to entice them in
taking action.
> Reduce graphic intensive email
> Having ALT-text tagging embedded onto your graphic
image in your email helps ensure your readers getting to
read your message even if it's block by the email client.
> Consistent layout
Since readers spent considerable time learning your email
layout and structure, so don't make them having to
relearn your new layout every now and than.
> Test Test Test & Optimize
Conducting A/B testing and let your readers decide for you
what works and what don't in ensuring you are delivering
relevant content to them.
Yes test every element from copy to call to action.
The testing doesn't ends here...
Test...Test...Test...on a on-going effort
Your turn.
Are you taking action in optimizing your email marketing efforts ?
You decide.
Landing Page Optimization Daily Digest - Issue 1
Landing Page Optimization Daily reads will be the first of daily readings.More daily reads covering from Search marketing, PPC to web analytics to come.
Optimizing Your Landing Page Part 1 - Case Studies from Marketing Experiments
Optimizing Your Landing Page Part 2 - Case Studies from Marketing Experiments
Uncovering Site Problems for Landing Page - From landing page expert Tim Ash
Your turn now to suggest any good reads that you
would like to share with us.
Share. Read. Learn. Optimize.
Vinton Cerf talks about Web 2.0 and beyond....
What's next for Web 2.0 and beyond ?
What's the next 50 years for internet development ?
What impact will the internet be hitting us now and tomorrow ?
How are our life intertwined with the technology and beyond ?
Are you ready for it ?
The VP of Engineering and Chief Internet Evangelist of Google, Vinton G. Cerf shared his perspective on the current trend and the future of internet development on an interesting evening held at Suntec City in the Lion City on 23th May 2008. In case you missed the event or just want to recap the fantastic event, how's the video:
“Tracking the Internet into the 21st Century”
Your turn.....
What's your perspective on the future of Internet ?
Are you ready for it ?
Is your company ready to make the leap ?
If not, how could you leverage it into your business / communication strategy ?
A Conversation...
Corporate man X : How could my brand / company tap into
social marketing buzz that is happening now ?
Agency Y: Oh Facebook will do the work !
Corporate man X: (Getting excited) Really !! Get my company
a Facebook page ! What a great idea !
Does the above sounds familiar ?
Without a doubt, Facebook is one hot place where you would want your brand to be in, leveraging the social community within. But in reality, what do you really hope to achieve through Facebook or any social community websites ?
Here's some points to ponder:
- What's your end goal through tapping into the social aspect ?
- How does it relate back to your business goals & objectives ?
- How are you going to measure it ?
- Are there any measurable metrics in place ?
- Is your back end team ready to support it ?
- Or are you just simply following what everyone else is doing ?
considering the above....FIRE THEM !
Now its your turn....
Follow the hype ?
Or ?
You decide.
QR codes embedded on grave stones ?
In Japan, it is common to find QR everywhere and anywhere.
But now a memorial stone maker Ishinokoe in Japan is taking that technology to be embedded onto grave stones soon. So the next time round, the visitors can simply just scan the code embedded on the grave stones with their mobiles and immediately getting information on the deceased.
The decease's family can upload content such as pictures, videos and family information on what visitors can get to view on their mobile through the QR coding. Will this really work in other countries in the near future ? Or will it be widely accepted ? Only time will time.
Have you thought of how you could integrate the QR technology into your communications ?
If so, how can you better utilize it ?
You decide.
Optimize your Keywords
To begin with today's topic....here's some questions to ponder
How do people land onto your website ?
Where do people land onto your particular web page ?
If they came from search engines;
What is / are the particular keywords that they keyed in that brought them into your website ? Are you finding out about which particular keywords that is most popular among your visitors with regards to your particular product or product lines ?
If its a NO for the above....time to take action
If its a YES for the above....congratulations
Whether its a YES or NO for you.....here's something to share with you today on optimizing your keywords.
Generic Keywords or niche keywords ?
You might be thinking that generic keywords are the best approach. As a rule, it's better to focus on niche keywords related to your product or service. Even though highly targeted and specific keywords doesn't bring in as much traffic as compared to generic ones, however having target those niche keywords you can expect visitors to find what they want and have a higher probability of converting into customers. If someone searches for the specific name of your product, there is a high possibility they are looking to make a purchase. These keywords are too important to be ignored.
Localized search terms
So how does localized search terms helps you ?
Let's say you're a Italian cafe in Suntec, Singapore. Using keywords like "Italian cafe Suntec Singapore" or "Italian cafe Singapore" not only make people easily locate your cafe but also helps search engines refer most people from Singapore to your site.
Here's the recap for this post:
- Finding out what are the general terms with relations to your business, then determining the relevant / specific keywords and optimizing your respective webpages for the most specific search term.
- Localized search terms characterizing your business.
- Don't stop at just one page; optimize all your webpages for localized search terms.
