Test Your Call to Action Button

Before we begin for today,
lets do a little test below should we ?







Yes, which call to action button would entice you to click onto it if you were a student signing up for your degree program ?

Have your answers ready ?

As a business owner / marketer, which copy would you put onto your call to action button ?

• Would a generic copy on the button entice more clicks from your users / visitors ?

• Or would a copy which inform your users / visitors on the next step or what's IN for them once they click onto the the call to action button ?
  

Why not implement a simple A/B testing and let your users or visitors decide for you. Let them decide which copy; which colour of the call to action button; which size entice them better to click onto the call to action button.

This is only part of the equation, make sure you test your landing page elements in an integrated approach, taking into consideration the following elements as well:

• Body copy
• Hero shot images
• Sign up form fields
• Landing page load time
  

Are you testing your landing page ?
Or are you sitting in the cubic room guessing ?
Are you optimizing your landing page ?
You decide.

Optimization #03: Landing Page

How are you optimizing your landing page ?
Does it ultimately leads your audience....
Signing up for your newsletter ?
Downloading your trial software ?
Signing up for latest product updates ?
Or....?

High conversion or low conversion rate ?
How can you improve your conversion rate ?

Or are you going by your "Gut feeling" ?

In this post, I will be sharing my humble tips on optimizing your landing page, which hopefully will help drive your conversion rate. All the elements found in your landing page, plays a role on driving your overall conversion rate success . So what are the elements ?

1. The Layout for your landing page:

• 1 vertical column layout.
• Or 2 vertical column layout.
• Or 3 vertical column layout. Or ?
• The placement of your copy (top of the page, middle, bottom or ?)
• The placement of your image (top of the page, middle,bottom or ?)
• The placement of your call to action button (top of the page, middle,bottom or ?)

2. The Copywriting:

• The message / s that entice your audience in taking action. Which version converts better ?
• Longer or shorter copy ? Which version converts better ?
• Product benefit or key benefit copy ?
• Quotes, testimonial or 3rd party endorsement ? Does it help convert ? Which version converts better ?
  

3. Call to action button:

• The copy on the call to action button that entice your audience in taking action.
• The size of the call to action button. Bigger or smaller ?
• The color of the call to action button. More color or one color ?
  

4. The image:

• Portraying human or graphic design ? Which version converts better ?
• Flash or static version ? Which version coverts better ?
  

So what works and what doesn't works ?
Let your audience decide for you.
Lastly, even with the data, nothing is going to happen unless you test it !

Take action: Run the Multivariate page testing.

• Evaluate your control versus your variations.
• Let the data do the talk.

Gut feeling or your audience telling you what they want ?
You decide.

Related Posts:
. Optimization #01: Call to action button
. Optimization #02: Test ! Test ! Test !

Optimization #01: Call to action button

How are you testing and optimizing your web channel ?
Are you optimizing at a on-going effort ?
Or are you even testing and optimizing at all ?

Testing and optimizing your web channel or web site should never be a one-time process or effort, instead it should be a continuous process. Keep up the good work if you're testing and optimizing your web on an on-going effort. If you're don't know where or how to start, starting from this post and forthcoming posts, I'll be sharing some of my humble optimization hacks in helping you optimize your website.

Optimization #01: Call to action button

• What is the message on your call to action button ?

1. Are your visitors or audience even clicking it at all ?
2. Even if they are, do they ultimately convert into dollars and cents ?
3. How are you enticing your visitors towards the desired outcome ?

• What does the call to action button meant to them:

1. Why should we(visitors) click on it ?
2. What's IN for us(visitors) ?
   

How to optimize it ?
Instead of having those overused messages or words like "Click here", "Find out more", "Click here to read" or "Read more here".

• Build your call to action button that persuades them in taking action, which contains the "Why should we click on it" and the "What's IN for us" instead of those overused words which don't convert.

Related post:
. Optimization #02: Test ! Test ! Test !
. Optimization #03: Landing Page

Highly Recommend book on call to action:
. Call to action by Bryan & Jeffrey Eisenberg