How to measure Social Media ROI

How do you measure your social media efforts ?
Or do you even measure at all ? And why you should.

How to measure Social Media ROI

Your thoughts:

• How do you define you social media success ?
• How do you define your social media ROI ?

How Gary Vaynerchuk turn negative into positive through social media

In this video,Gary Vaynerchuk clearly demonstrates how an organization could quickly turn around a negative crisis into positive, through social media. One of his network sites,Corkd,was hacked and here's how he personally addressed the situation:



Now your turn.
How would you respond to a negative crisis ?
What actions would you initiate ? Why and Why not?

A Conversation...

Corporate man X : How could my brand / company tap into
social marketing buzz that is happening now ?

Agency Y: Oh Facebook will do the work !

Corporate man X: (Getting excited) Really !! Get my company
a Facebook page ! What a great idea !

Does the above sounds familiar ?
Without a doubt, Facebook is one hot place where you would want your brand to be in, leveraging the social community within. But in reality, what do you really hope to achieve through Facebook or any social community websites ?

Here's some points to ponder:

• What's your end goal through tapping into the social aspect ?
• How does it relate back to your business goals & objectives ?
• How are you going to measure it ?
• Are there any measurable metrics in place ?
• Is your back end team ready to support it ?
• Or are you just simply following what everyone else is doing ?
  

Next time, when your creative agency recommends you without
considering the above....FIRE THEM !

Now its your turn....
Follow the hype ?
Or ?
You decide.