QR codes embedded on grave stones ?

In Japan, it is common to find QR everywhere and anywhere.
But now a memorial stone maker Ishinokoe in Japan is taking that technology to be embedded onto grave stones soon. So the next time round, the visitors can simply just scan the code embedded on the grave stones with their mobiles and immediately getting information on the deceased.









The decease's family can upload content such as pictures, videos and family information on what visitors can get to view on their mobile through the QR coding. Will this really work in other countries in the near future ? Or will it be widely accepted ? Only time will time.


































Have you thought of how you could integrate the QR technology into your communications ?
If so, how can you better utilize it ?
You decide.

Optimize your Keywords

To begin with today's topic....here's some questions to ponder
How do people land onto your website ?
Where do people land onto your particular web page ?

If they came from search engines;
What is / are the particular keywords that they keyed in that brought them into your website ? Are you finding out about which particular keywords that is most popular among your visitors with regards to your particular product or product lines ?

If its a NO for the above....time to take action
If its a YES for the above....congratulations
Whether its a YES or NO for you.....here's something to share with you today on optimizing your keywords.

Generic Keywords or niche keywords ?
You might be thinking that generic keywords are the best approach. As a rule, it's better to focus on niche keywords related to your product or service. Even though highly targeted and specific keywords doesn't bring in as much traffic as compared to generic ones, however having target those niche keywords you can expect visitors to find what they want and have a higher probability of converting into customers. If someone searches for the specific name of your product, there is a high possibility they are looking to make a purchase. These keywords are too important to be ignored.

Localized search terms
So how does localized search terms helps you ?
Let's say you're a Italian cafe in Suntec, Singapore. Using keywords like "Italian cafe Suntec Singapore" or "Italian cafe Singapore" not only make people easily locate your cafe but also helps search engines refer most people from Singapore to your site.

Here's the recap for this post:

• Finding out what are the general terms with relations to your business, then determining the relevant / specific keywords and optimizing your respective webpages for the most specific search term.
• Localized search terms characterizing your business.
• Don't stop at just one page; optimize all your webpages for localized search terms.
  

Free SEO Analysis Tool

How well does your website or blog fare ?
What's your website or blog score out of 100 ?
Try this FREE tool by Website Grader to find out.

What this tool does is it measures the marketing effectiveness of your website / blog based on 5 broad search engine marketing factors. So what are the 5 factors taken into consideration ?

The 5 factors taken into consideration namely:

On-Page SEO
* Your page titles - What is your website about ?
* Headings - Is your heading relevant and friendly to both human and search engine spiders ?
* Content - Is your content relevant and interesting ?
* Meta tags - What is website about ? What are your keywords ?
* Alt Tags - How do you want the search engine spiders to see your image ?
* Readability level - How reader friendly is your content ?

Off-Page SEODomain Info
* Google PageRank - How well does your web pages fare in Google search ?
* Google Indexed Pages - Spider crawling frequency ?
* Last Google Crawl Date - Spider crawling frequency ?
* Inbound Links - How many other sites are linking to your website ?

Blogosphere
If your website is a blog or you have a corporate blog, this might be useful information for you.
* Blog Analysis
* Blog Ranking - Ranking based on Technorati
* Subscription Methods - How people can subscribe to your blog easily either through RSS feed or an email subscription form

Social Mediasphere
Your web presence outside of your own website is also vital.
* del.icio.us bookmarks - Is your website bookmarked by many ?
* Digg.com Submission Summary - How many of your website articles are being submitted ?

Competitive Intelligence
* Competing Websites
* Historical Data Available

Try this tool to determine how well your search marketing fare.

Optimize Your Organic Click Through Rates

Your Pay-Per-Click (PPC) ads carefully deployed and optimize.
You are found on the top search rank for the relevant search terms or keywords keyed in by your visitors and leading them to the respective relevant offer/ landing page.

Now you have done all of the above, so what's next you say ?
Are you stopping the process here ?

Are you tracking your organic click rate as well ?
How are you measuring your organic click rate ?
And are you conducting any tests in optimizing it ?
Or are you taking your search optimization driven traffic for granted ?

If you're not taking any action in measuring and running tests to optimize SEO-driven traffic to your website, here's a lab test ran by MarketingSherpa which resulted in a 250% more Search Marketing Clicks which might just get you started:

In the lab test, Search Marketing Benchmark Guide, MarketingSherpa conducted a study with business professionals. Through the test conducted on Google search, it is discovered that executives are 250% more likely to click on an organic listing if it:

(i) had a fairly short URL and
(ii) appeared directly below a listing with a long URL.

So what does this meant ?
Time to optimize by keeping your URLs short and precise.

Time to take action
Conduct a search on your website in comparison with the relevant keywords.
And compare your organic listing URLs with your competition.
How are you faring in comparison with the competition ?

Short URLs ?
You decide.

Evaluate your Website

When was the last time you conducted your website evaluation ?
Or did you even conducted any at all ?

Even if you are saying "My company don't have the time or resources in maintaining the website even since it is last launched", it is inevitable to do an evaluation on your website on a on-going basis. You don't need the entire team to throughly check through it however, you could allocated a developer or programmer in conducting the evaluation.

So how do you go about conducting your website evaluation ?

Here's some elements to look into:

Broken or outdated links
One of the most commonly overlooked issue is your outdated links still lingering around live on the web. It will be bad should a potential visitor do a search on any search engine looking for information and landing on the outdated link containing obsolete or incorrect product or service information. Broken image links which doesn't help solve your potential visitors' need for the particular product picture or information.

• Checking your path to the particular image link or whether does the image still exists on your server.
  
• Verifying whether there are any outdated page /s still lingering live on web that needs to be taken off from your website.

Alignment of Layout
Conducting a routine check on whether the layouts of your website is misaligned in different web browsers. Since it is common for web browser providers, constantly updating their web browsers versions for users.

Verify your website goals and objectives again
It is good practice to ask yourself whether you are moving towards the desired goals and objectives set earlier constantly. Identify where you are now and where you're going to be heading after reaching the planned goals and objectives. If you're not setting any website goals or objectives, it is vital that you start identifying it immediately.

Don't stop after this evaluation. Make it a commitment to spent some hours monthly or even possible an hour weekly to ensure the consistency and quality of your website.

Optimize Your PPC

Where does all your visitors coming into your landing page or website ?From you PPC (Pay-Per-Click) ads ? Or from your organic search ?

If most of your traffic are coming based on your PPC ad campaigns, how can you increase the conversion rate or optimize it ? So as to allow your PPC ad campaigns to not only be cost effective in driving visitors and customers but also increase your overall conversion rate.

So how do you optimize your PPC (Pay-Per-Click) ads campaign ?

Deep Linking:
Don't lead your visitors to your default homepage or try to cross sell them. Instead lead them to the relevant or unique landing page related to the PPC ad. Try this and compare how your conversion rate increases as compared to leading them to irrelevant web page.

Relevant keywords:
Instead of targeting a general keyword term, target keywords that are specific and relevant to your product or service offering.

Deploy search term suggestion tools:
Try researching on your specific search terms with the suggestion tools offered by Google and other third party vendors and compiling your search terms research before submitting.

Listing on relevant sites that offer PPC ad service:
Having your PPC ads placement on relevant sites or your industry, you can be sure to be targeting the relevant visitors or audience. Thereby, maximizing your return on investment on your PPC ad and not wasting any dollar on blasting to visitors whom are not interested.

Relevant Copywriting:
Having relevant copywriting on the descriptions and headlines specific or relevant to the product or service you are offering rather than general terms.

Biding on lower value keywords:
You might be thinking why should I bid on lower keywords. Although biding on these keywords generate lower traffic as compared to higher value ones, however it does allows you to get the top position with just a very low bid. Though the traffic is low, you can be sure that the visitors coming to your website or landing page with their keyed in keyword is much likely to know what they are looking for.

Research Research:
The research doesn't stops here......you have to kept on researching and researching to understand what's the latest keywords or search term that are relevant to your keywords.

Research + Optimize

How are your agencies sharing with you?

How are your creative or media agencies sharing the mistakes, successes and experiments with you ? Or are your agencies even sharing their experiences with you ? Are they telling you ONLY the good or nice stories and NOT the real truth behind it ? So how how can you foster a more open sharing and learning relationship with your agencies ?

Today in this video, bought to us by Marketing@Google;
Hashem Bajwa will be talking about how marketing can become a profit generating business asset through sharing successes, mistakes & experiments from their work with their clients such as HP, Got Milk and other brands that are open and loving change. Hashem Bajwa is the digital planning director at Goodby, Silverstein & Partners.

Marketing@Google: Hashem Bajwa
Are / Is your creative or media agencies sharing honestly with you ?
You decide.

8 Landing Page Optimization Tips

How do visitors come to your website ?
Did they came from search engines when they click onto your paid ads? If it is so, what are they searching for ? Have you optimized your landing page or website to conforms according to meet their needs? Are they searching for something specific which leads them eventually to your website or landing page. Are they here looking for information or are here to shop for a product or service ? If your website or landing page doesn't relate to their needs, don't blame them for immediately clicking away from your website.

It is too much of an importance to overlook or leave this very vital optimization action. Don't bring all visitors to your default home page which doesn't relate to the pay ads or PPC. Simply put your visitors don't really care about your company's history or what you are trying to tell them, what they are interested in is why they link or came to your website or landing page in the first place.

Take them directly to what they want and where they are interested in. (e.g. If your visitors are looking for business laptops, don't lead them to all of your laptop selections.)

So how do you optimize your landing page ?

1. Leading your visitors to your unique landing page.
2. Leading your visitors to the specific page of your website in relation to the PPC or search term.

Having determine that, what are the design elements that are essential to increase your conversion rate ?

1. Landing Page Design

• Is the landing page design appealing ?
  
• Is it browser friendly ?
• Does the design took too long to load ?

2. Copywriting

• Which are the key-phrase that leads them to action ?
• Repeating the key-phrase within the headline is the easiest way in which to do this is.
• Does your headlines captivates visitor's attention ?
• Are your headlines prominent and bold ?
  

3. Content that leads to Action
Is your content related to your PPC ad ?
Simply put, why do you want your visitors to land on this particular page ?

• Why they would be interested ?
• What is the product or service offering ?
• Why would they be enticed to take action ?

4. Web Forms - If your desired actions from the visitors is leading generation, is your required fill-in form too lengthy or asking too much of information in this initial stage ? What are the most important fields that is only required for this first stage ?

• Name
• Email
• Contact
• Desired interest area

5. Call to Action Buttons

• Where is the best place for your "Submit" button ?
• Is the "RESET" button even required ? Why you say it is not required ? Do you wish your visitors to fill up the form only to accidentally hit the "RESET" button instead of your "Submit" button and not refilling up the form and eventually leaving the site ?

6. Where are the Clicks

• Where are the visitors clicking on your landing page ?
• What are they clicking on ?
• Have you tried using third party software like crazyegg for the heat map tracking, are they clicking onto what you want them to and where are they actually clicking on your landing page.
  

7. Testing
You will never know what works and doesn't until you track the visitors' behavior in your landing page. If you're serious about increasing your landing page conversions, you have to keep on testing and testing. Some of the landing page elements you should keep in mind when conducting your tests are:
* Hero shots picture (placements and type)
* Testimonials or Endorsements
* Calls to action button (Colors and placements)
* Headings and headlines
* Web Forms
* Product or service price range
* Copywriting
* Colors

8. Thank You Page
Have you taken into the consideration of inserting the Thank You Page after your visitors have completed the required action ? Don't leave this opportunity to thank your visitors for their time and first touch point.

Are you optimizing your landing page ?

Related Posts:
. Optimization #01: Call to action button
. Optimization #02: Test ! Test ! Test !
. Optimization #03: Landing Page

Reasons why you're not testing and optimizing your website

Before we begin with today's topic....
Are you testing and optimizing your website ?
Yes ?
If yes....how often ?
On-going basis or a one time basis ?
Daily ?
Weekly ?

If your answer to the above mention is a NO.
Read on to see if you can find the reason/s why you're not testing and optimizing your website.

• I don't have the time or resource to commit in testing and optimizing my website.

Sounds familiar ? Instead of saying you don't have the time or resource, have you tried justifying the returns on having invest your precious time and resources into testing and optimizing your website ? Why not try monetizing the potential revenue gain or lost to the management, should they fail to take action. To begin with, you could try starting testing small or particular areas of your website and show the improvements to the people involved and try to get them to recognize the benefits of testing and optimization.

• Thinking that all visitors to your website are similar.

The most dangerous thought to harbor is thinking that all the visitors coming to your website have similar surfing habits and behavior. Similarly for consumer products from around the world, even if the products are similar in function, there is still a need to adapt the products accordingly to the local needs and wants.

• Arrogance - Thinking that your competitors are slow to change and catching up.

• Thinking that the web channel is just another corporate brochure.

More "NO /s" I left out ?
Or more "NO /s" to share with us ?

Time to test and optimize ?
Or ?

Related Posts:
. Optimization #01: Call to action button
. Optimization #02: Test ! Test ! Test !
. Optimization #03: Landing Page

Live streaming web analysis tool

How do you know what's going on in your website ?
When someone comments on your blog ?
When someone posts in your forum ?
When someone purchases an item ?
Or ?
Using an web analytics tool you say ?

How often do you track the activities that is going on your website ?
How often do you conduct your website analysis ?
Is it possible to streams website and blog events to you live, in real-time ?
Yes ?
No ?
Now it is possible, thanks to reinvigorate Snoop.




What's so special about Snoop you say.
Simply put, Snoop is a desktop application streaming website
and blog events to you live, all in real-time.

• If you're new to tracking your website activities, here's Snoop that you might want to give it a try first before eventually venturing into more advanced third party web tracking tools available.
• Or if you're already have an web analytics tool up and running, you might want to consider having this add-on tool in tracking your website activities.
  

Alright here's 3 steps to get you started:

1. Simply just download the application,
available for Mac OS X or Windows XP / Vista

2. You will need to register at reinvigorate.

2. Once installed, it will be running in your System Tray (Windows) / System Status Bar (Mac)

3. Before it will be ready in tracking the activities in your website, you will need to insert the tracking snippet on any page you want it to be tracked.

Once the 3 steps are done, you're ready to track your website activities in real time. The next time round, whenever someone makes a comment on your blog, posts in your forum, purchases an item, gets referred from another site or a new unique user appears, Snoop will trigger an unique sound to let you know.

On top of that, Snoop also features an automatic integration with name tags so you'll know exactly who your visitors are.

Alright enough said, time to start Streaming.
Time to start Tracking.

36 Facts on how to tap into the Youth Market

How are you tapping into the youth market ?
How much do you know about the youth markets ?
Which of your communications channel works and doesn't work in reaching the youth ?

Here's a interesting video brought to us by the threebillion project:

36 Youth Facts in 159 seconds


Still not convinced you say ?

Here's the 36 Youth Facts again:

• There are 3 billion people under 25 on this planet
• 61% of them live in Asia
• 67% of young Asians have downloaded music in the last month
• Only 27% paid for it
• Hong Kong youth spend the most time online per day (4.7 hours)
• Indonesian youth spend the least (0.9 hours)
• Young Filipinos watch the most TV per day (6.2 hours)
• Young Chinese watch the least (3.2 hours)
• There are 37.5 million gamers in China
• 90% play online games
• Weekly, Korean teenagers will spend
  • 14 hours on the computer…
  • .12.8 hours watching TV
  • 0.7 hours reading newspapers
• Taiwan has the highest teenage birthrate in Asia
• South Korea has the lowest
• 45% of young Japanese women said they were in love
• Only 30% of young Japanese men said the same
• 82% of Japanese teen males said they used contraception the first time they had sex
• Only 12% of Japanese 20-year-olds use the home PC to access the internet — the same level as 50-year-olds — they’re using their mobile phones instead
• 26% of all youth deaths in China are from suicide
• In India, 50% of girls will be married before they are 18
• In Nepal, the rate is 60%
• 85% of Korean teenagers own a cell phone
• They send an average of 60 messages per day
• 46% of students send messages in class
• “Our children are seriously addicted to cell phones” — Parent’s Union Spokesperson
• Chinese people spend 10x more money on the internet than people in the west
• It represents 10% of their monthly income
• Who prefers a laid-back hassle-free lifestyle?
  • 14% of Chinese teens
  • 22% of South Korean teens
  • 43% of Japanese teens
• 99% of Saudi teens use Bluetooth
• 99% said that the device had broken social taboos
• 85% said it was safe for communication with the opposite sex
• 69% of messages exchanged by Saudi teens were pornographic

So are you ready to not tapped into the Youth Market ?
Or are you already tapping into it ?
How can you better communicate your message ?
You Decide.

Open Source Web Analytics Tool

Today, I will be sharing an open source (GNU /GPL) web analytics tool, phpMyVisites. It is FREE to download for use. The best part is it being an Open source project which means the source code is readily available and you could also participate in the project as well. (Such as (creating new modules, personalize the interface or etc.)













So what are some of the features found in this web analytic tool versus the other FREE web analytic tools ?

phpMyVisites provides you with the required information on websites visitors, visited pages and not forgetting their very own clicks heatmap!, which shows you where your audience are clicking on your website. All the information are portrait in their relatively user-friendly GUI. With many clear graphics to present data as required.

• Visitor statistics over a period of time (day/week/month/year)
• Visitor Frequency: new visitors, regular (known) visitors, and how often visitors view the web site
• Web site page classification available
• Geographical Statistics: Classification by continent/country (quite similar to Google Analytics)
• Technical Configuration Statistics: Web browsers, resolution, managed plug-in, etc.
• Web Site Discovery Tools: Search Engines, Web Sites, Partner Sites, Newsletters and Direct Access
• Multiple Web Site Overview, a summary of important web site statistics for all managed web sites. Multiple web sites may be added.
• Receive web site statistics everyday by e-mail, by RSS feed.

ClickHeat: visual heatmap of clicks on a HTML page, showing hot and cold click zones.

Want to try an alternative FREE web analytics tool ?
Or new to web analytics ?
Try phpMyVisites

Wisdom to Share

For today, I will be sharing with everyone on Online Marketing lessons-learned stories collect from entities ranging from BMW to Motorola etc....all found on MarketingSherpa.

Enough said, here's the goodies:

1. Marketing Wisdom 2007: Lessons from BMW, Motorola, GMAC and Savvy Tot on:

• Email campaign segmentation tests and results
• Blogging, podcasting and mobile marketing tips
• Search marketing tactics and offline advertising
• Web site design and social networking done right

2. Marketing Wisdom 2006: Lessons from American Red Cross,
CompUSA, Cox Communications, Deloitte & Touche,
Palo Alto Software, and The Motley Fool:

• Email campaign segmentation test results
• Search marketing lessons (especially combining PPC and SEO)
• Offline advertising and marketing lessons
• Web site design and landing page lessons
• Business-to-Business marketing campaign lessons
• Office politics and job searching tips for a successful marketing career

3. Marketing Wisdom 2005: Lessons from Timberland, Pacific Shaving, and ING Direct:

• Email tests that worked
• Search marketing tactics
• Site design to raise conversions
• Direct mail, radio, & telemarketing stories

The Lucrative Business of Online Porn

Which is the highest search terms or keywords keyed by a typical male?
What does a typical male normally surf online ?
For latest information ?
For purchasing intents ?
For reading blogs ?
For checking the latest financial updates ?
For social networking ?
Or ?
For PORN ?

So, how lucrative is the the online porn industry ?
Just how much cash those clicks are bringing in ?

According to the research conducted by GOOD magazine:

• 12% of all websites are pornographic
• 25% of all search engine requests are pornographic
  

Alright time to let this video do the talking. In this video,GOOD magazine investigates just how much big cash these sweaty clicks are bringing in.

Optimization #03: Landing Page

How are you optimizing your landing page ?
Does it ultimately leads your audience....
Signing up for your newsletter ?
Downloading your trial software ?
Signing up for latest product updates ?
Or....?

High conversion or low conversion rate ?
How can you improve your conversion rate ?

Or are you going by your "Gut feeling" ?

In this post, I will be sharing my humble tips on optimizing your landing page, which hopefully will help drive your conversion rate. All the elements found in your landing page, plays a role on driving your overall conversion rate success . So what are the elements ?

1. The Layout for your landing page:

• 1 vertical column layout.
• Or 2 vertical column layout.
• Or 3 vertical column layout. Or ?
• The placement of your copy (top of the page, middle, bottom or ?)
• The placement of your image (top of the page, middle,bottom or ?)
• The placement of your call to action button (top of the page, middle,bottom or ?)

2. The Copywriting:

• The message / s that entice your audience in taking action. Which version converts better ?
• Longer or shorter copy ? Which version converts better ?
• Product benefit or key benefit copy ?
• Quotes, testimonial or 3rd party endorsement ? Does it help convert ? Which version converts better ?
  

3. Call to action button:

• The copy on the call to action button that entice your audience in taking action.
• The size of the call to action button. Bigger or smaller ?
• The color of the call to action button. More color or one color ?
  

4. The image:

• Portraying human or graphic design ? Which version converts better ?
• Flash or static version ? Which version coverts better ?
  

So what works and what doesn't works ?
Let your audience decide for you.
Lastly, even with the data, nothing is going to happen unless you test it !

Take action: Run the Multivariate page testing.

• Evaluate your control versus your variations.
• Let the data do the talk.

Gut feeling or your audience telling you what they want ?
You decide.

Related Posts:
. Optimization #01: Call to action button
. Optimization #02: Test ! Test ! Test !

Want to maximize your website ROI ? Read this

How are you designing your website ?
Is it driven purely just by art ?
Or is it driven by science ?
Or is it both ?
Are you maximizing your return on investment (ROI) ?















In this book, Web Design for ROI, by Lance Loveday & Sandra Niehaus, shows you how to make your web sites accountable. With design decisions based on metrics and business goals. Not just driven either by art or science separately but having both the art + science working hand in hand, in achieving both your financial returns and competitive advantage.

The authors also shows you concrete design guidelines from Landing pages,Home pages,Category pages,Detail pages,Forms to the Checkout processes. Lastly, the book is packed with helpful real examples from a wide variety of sites which makes it easier for you in understanding how to apply it onto your website.

Now time to take action and drive your returns

1. Find out more at the book's site at Web Design for ROI.
2. Get it at Amazon.com.

Optimization #02: Test ! Test ! Test !

Are you testing your website ?
If so, how are you testing it ?
A/B or Multivariate testing ?
Utilizing your in-house expertise or 3rd party software ?

Even having all the available tools, in helping you determine the audience insights, nothing is going to happen unless you take action testing it. The simplest way of finding what what works and what doesn't is just this: Let your audience determine for you.

• Which of your message work or doesn't work ?
• Which copy works ? and doesn't work ?
  
• Which color/s on your call to action button is having a higher conversion rate ?
• Which image works ? and doesn't work ?
• Which headlines work ? and doesn't work ?
• Which has a better conversion rate ? flash or static image display ?

Let your audience determine for you.
Let the testing do the walk.

First time testing and don't know where or how to start ?
Try Google's FREE alternative, Google Website Optimizer.It might not be as sophisticated as other 3rd party software providers, but it provides just the essentials required for first timers before moving onto other alternatives.

• Sign up for Google Adwords account and you're ready to go.
• Determine your key areas of your website.
  
• Test it !

Related post:
. Optimization #01: Call to action button
. Optimization #03: Landing Page

Optimization #01: Call to action button

How are you testing and optimizing your web channel ?
Are you optimizing at a on-going effort ?
Or are you even testing and optimizing at all ?

Testing and optimizing your web channel or web site should never be a one-time process or effort, instead it should be a continuous process. Keep up the good work if you're testing and optimizing your web on an on-going effort. If you're don't know where or how to start, starting from this post and forthcoming posts, I'll be sharing some of my humble optimization hacks in helping you optimize your website.

Optimization #01: Call to action button

• What is the message on your call to action button ?

1. Are your visitors or audience even clicking it at all ?
2. Even if they are, do they ultimately convert into dollars and cents ?
3. How are you enticing your visitors towards the desired outcome ?

• What does the call to action button meant to them:

1. Why should we(visitors) click on it ?
2. What's IN for us(visitors) ?
   

How to optimize it ?
Instead of having those overused messages or words like "Click here", "Find out more", "Click here to read" or "Read more here".

• Build your call to action button that persuades them in taking action, which contains the "Why should we click on it" and the "What's IN for us" instead of those overused words which don't convert.

Related post:
. Optimization #02: Test ! Test ! Test !
. Optimization #03: Landing Page

Highly Recommend book on call to action:
. Call to action by Bryan & Jeffrey Eisenberg

The next gen-multi media online search engine challenge

Singapore's Agency for Science, Technology and Research, A*STAR, recently just launched a global contest,open to all,in creating the next gen-multi media online search engine.

Also known as "The Star Challenge 2008"

• The Challenge: Create a multi media search engine, that can identify search terms found in text as well as different types of media (voice, video).

• Applications: Open to all. Each team may comprise a maximum of 10 members.

• Participation: Free of charge.

• Finalist: Top five teams will be flown to Singapore for the finals at Fusionopolis.

• Grand Prize: US$100,000

• Entry Deadline: 29th February , 2008

• Entry Application: Click here to register.

More details found at: The Star Challenge 2008

Are you ready to build the next generation
multi media search engine ?

Search traffic analysis

In the last post on Keyword analysis, I've shared with everyone on the various FREE keyword analysis tools that are readily available, so before we begin on today's post. Let's put on our thinking caps and....

Ponder this :

• How are you utilizing the available free tools ?
  
• And how are you optimizing your keyword search ?

In this post today, I'll be sharing a tool in analyzing your natural search traffic. Without further delay, here's the indispensable FREE tool for your search engine optimization (SEO) and search engine marketing (SEM) : 103bees, The all in one tool in analyzing your search engine traffic.








So, what does the tool provide you with ?












Latest search hits
Providing you with latest search engine hits for your website,
along with the landing page and search engine information.
-------------------------------------------------------------------------------












Top query keywords
What are the most popular keywords used by your visitor in finding your website.
-------------------------------------------------------------------------------














Search engines
Understand where search traffic is coming from
(google ? Yahoo ? Or ?) and how you can optimize
your search based on that.
-------------------------------------------------------------------------------














Search engine rankings
Identify the top search terms rankings for your website and optimize your search efforts.

Related keywords
Identify the related keywords in search queries.
-------------------------------------------------------------------------------













Long Tail
Identify whether your website search term popularity is a Short Head’ (few search terms that bring lots of traffic) or a ‘Long Tail’ (many search terms with only a few search hits each).

Top landing pages
Identify which are your top landing pages.
-------------------------------------------------------------------------------

So, how do you start analyzing and optimize your search ?
Register for a FREE account and simply just tag the single line of Javascript code provided by 103bees onto your desired web pages.

Now isn't it time to take action and try it out for yourself.
Time to optimize your search.

Here's the previous post:
. Keyword analysis