How do you measure your social media efforts ?
Or do you even measure at all ? And why you should.
Your thoughts:
- How do you define you social media success ?
- How do you define your social media ROI ?
2010-01-03
How to measure Social Media ROI
Your thoughts:
2009-12-10
SES Chicago 2009 Coverage Day 3
A quick overview coverage for Search Engine Strategies Chicago 2009 Day 3
Organic Search
Social Media
Search
2009-12-09
SES Chicago 2009 Coverage Day 2
A quick overview coverage for Search Engine Strategies Chicago 2009 Day 2
Organic Search
Landing Page Optimization
Social Media
Search Techonolgy
Online Marketing Optimization
Mobile Marketing
2009-12-08
Flash Search Engine Optimization
How do we create flash content which are crawlability by search engine robots ?
In the following video Jay Middleton and Damien Bianchi share practical steps and best practices for optimizing Flash based content for search engines.
Episode 1: Flash Search Engine Optimization
In this first part of the series Jay Middleton and Damien Bianchi talks about how to optimize your flash content for search engines.
Episode 2: Flash SEO Demystify
In this second part of the series Jay Middleton and Damien Bianchi explains how search engines view dynamic content within a web page, and highlighting the importance of tags, descriptions and links.
Episode 3: Crawlability of interactive content
In this third part of the series Jay Middleton and Damien Bianchi explains how the joint partnership between Flash Player and Google, offers crawlability for interactive and dynamic content on a website.
Episode 4: Deep links and dynamic content
In this forth part of the series Jay Middleton and Damien Bianchi explores the challenges of search engine optimization regarding deep links and dynamic content
Episode 5: Optimizing keyword research and metrics
In this fifth part of the series Jay Middleton and Damien Bianchi offer tips to create your SEO strategy
SES Chicago 2009 Coverage Day 1
A quick overview coverage for Search Engine Strategies Chicago 2009 Day 1
Search Industry
Organic Search
Analytics
Social Media
2009-11-12
PubCon Vegas 2009 Coverage
A quick overview coverage for PubCon Vegas 2009:
Organic Search
Paid Search
Landing Page Optimization
2009-10-07
SMX East 2009 Day 2 Coverage
A quick live blogging coverage of SMX East 2009 Day 2
Organic Search
Future of Search
Paid Search
Link Building
Local Search
Ecommerce
Measurement
Integrated Marketing
2009-10-06
SMX East 2009 Day 1 Coverage
A quick live blogging coverage of SMX East 2009 Day 1
Organic Search - SEO
PPC
Mobile Search
Analytics
Keyword Research
Search Copywriting
Optimization & Conversion
2009-08-14
SES San Jose Day 2
Coverage from SES San Jose Day 2 as follows:
Search Engine Optimization
Conversion Optimization
Website / Landing Page Optimization
Web and Data Analytics
B2B Buyer Behaviour
In the following video Gord Hotchkiss discuss about how buyer influences maybe online or offline but they all play a part in determining how purchasing decisions are made
Social Media
2009-08-12
SES San Jose 2009 Day 1
Coverage for SES San Jose 2009 Day One:
Web Analytics Coverage
Website Optimization
Search Engine Optimization
Ecommerce
Matt Bailey uses Star Trek anologies to discuss ecommerce shopper behaviors in this video.
Somebody who comes to your website looking for a digital camera are not going to behave the same way as when they come to your website looking for an mp 3 player - Matt Bailey
Social Media
Lee Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links in this video:
Clay Shirky, the author of 'Here Comes Everybody' discusses the shift in user behavior in a Web 2.0 World in the following video:
2009-08-04
Optimzing your Landing Page Conversion
In this video interview, Scott Brinker shares his thoughts on landing page features that could help double the conversion rate of standard landing pages.
Where do you normally drive prospects / visitors clicking onto your Generic keywords to ?
- A Generic home page ?
- Category page ? Or ?
How to create 2-step landing pages ?
- First step is a 1-click segmentation choice - Offering the generic keywords prospects / visitors an option in selecting the appropriate segment (self-segmentation) that relates to them.
- Second step is the selected destinated landing page which is of relevance to the generic keywords prospects / visitors.
Why create 2-step landing pages ?
- Ads messaging relevance to individual segment - Through this segmentation, data could be obtained in having a better understanding on which of your ppc ads are attracting the particular segment.
- Segment Conversion Rate - And through the second click, we would be able to determine which segments are converting and which are not.
- Will you still drive your generic keywords prospects / visitors to generic landing pages ?
- Or start testing and increase your conversion rate ?
Action:
- Why not create a simple 2-step landing page in testing your conversion rate ?
- And share your testing results with us
2009-08-03
Advanced SEO Strategy Collection
Collection of Advanced SEO Strategies:
How search and user friendly is your website ?Are you testing and optimizing on a on-going basis ?
2009-07-14
Landing Page Optimization Collection
Collection of Slides on Landing Page Optimization:
How are you optimizing your landing page ?What is / are the end goal of your landing page ?
2009-07-05
How the Mighty Fall ?
Jim Collins, of How the Mighty Fall ?, shares on how to spot the subtle signs that your successful company is actually on course to sputte in the following interview:
What,how and why does your company exist ?
How do you prevent your company from going obsolete ?
Your thoughts ?
2009-05-24
Are we in control of our own decisions? Seriously ?
According to research findings,we're not as rational as we think when we make decisions. So does it really affect our purchasing behaviour when trying out a new product or service ?
Dan Ariely, author of Predictably Irrational, shares with us why....
Are you in control of your own decisions when purchasing a new product or service ?
Your thoughts ?
2009-04-08
Before you say "Get my Business on Twitter"
Before you start saying "Get my business on Twitter, I want to be where all the buzz is happening now, sounds so exciting" to your marketing team; technology team or agency, here's some quick to do list:
Identifying where your customers are REALLY
Accessing where and how your customers (prospects, existing,brand loyal, passionate evangelists) are engaging with your business or brand through digging into your business intelligent data (CRM, Web analytics, other internal data, external data, channel data) and mapping it out.
- Are they on Twitter ?
- How are they communicating about your business or brand with others ?
If you thought of using Twitter as the way you blast promotions and deals you did with TV, forget it, it doesn't work this way in Twitter. Want to understand how a business communicate with its customers ? Need a live example ? Here's Zappos, take a look on how they are engaging and communicating with customers and non customers alike.
Track > Learn > Understand > Repeat
Identifying which messages and post are generating response through url link trackers like bit.ly or the recent Twitter Data Tracking tool found in Omniture.
- Calculating your url link CTR (Click Through rate) = individual post clicks / number of followers (in identifying which post / message generates higher or lower response)
- Measuring the desired response after which (i.e. site visit recency, depth of visit, visitor loyalty, blogpost comments,newsletter signup, software download, etc)
- Finding out how often your business is mentioned on Twitter;
- Who are the individuals mentioning most about your business or brand and who are their audience ?
How are you Listening and Learning about your business and customers ?
Let's carry on the conversation on Twitter
2009-03-10
Lead Generation Guide
How do you implement and execute a successful lead generation marketing campaign ? And how do you quantify a successful B2B lead generation campaign ?
How ?
Mac McIntosh has created a Step by Step guide, on how you could create a successful B2B lead generation marketing campaign:
Step 1 - Set Goals
Determine your company’s goals for sales revenue in the coming year
Step 2 - How much new business do you need ?
Determine the percentage of your company’s revenue that needs to come from new business
Step 3 - How much revenue needs to come from marketing’s leads ?
Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads
Step 4 - Define “qualified sales lead”
Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree
Step 5 - Calculate how many qualified sales leads will you need
Determine how many qualified sales leads are needed to meet your sales revenue goals
Step 6 - How many inquiries needed ?
Determine how many new inquiries or responses are needed to generate enough qualified sales leads to meet your goals
Step 7 - Determine the specific business problems you solve
Determine the specific business problems your products/services address and the problems your company is qualified to solve
Step 8 - What are your competitive advantages ?
Determine your company’s competitive advantages and how best to articulate them
Step 9 - Who are your best prospects ?
Target the best companies and contacts with your lead-generation efforts
Step 10 - How will you reach the best prospects ?
Determine how to reach the best companies and contacts
Does the economic downturn affect your lead generation efforts ?
Why ? And Why not ?
And how could you reach new prospects effectively and efficiently and turning them into customers ?
You decide.
2009-03-09
Strategies and key learnings from Obama's presidential campaign
In the following video, Larry Grisolano, senior communications specialist for President Obama's election campaign, discuss the strategies and key learnings from one of last year's most successful marketing campaigns.
AMA Mplanet 2009 - Interview with Larry Grisolano from AMA Mplanet 2009 on Vimeo.
What key learnings could you take away from this video ?
2009-03-03
Location...Location....Location
Where are you now ?
Where exactly are you now ?
Where are your friends now ?
Where do your friends hang out ?
Slide out your smart phone and let Google Latitude show you...
In this video,Stephen Baker talks about the latest location-tracking software, Sense Networks and Google Latitude, and how companies may target advertisements to users of these programs
How could you tapped into this channel for your business ?
Is is feasible ? Yes ? No ?
Your decide.
2009-02-28
Are you on Twitter ?
Are you on Twitter ?
If so, how are you tapping onto this channel for communication ? Be it for business, personal or ?
In this video from TED, Twitter Co-founder Evan Williams, reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
How are you tapping onto Twitter as a communication channel ?
Your thoughts ?
Are you on Twitter ?
Ping me on Twitter.
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