How to measure Social Media ROI

How do you measure your social media efforts ?
Or do you even measure at all ? And why you should.

How to measure Social Media ROI

Your thoughts:

• How do you define you social media success ?
• How do you define your social media ROI ?

SES Chicago 2009 Coverage Day 3

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 3

Organic Search

• Black Hat, White Hat: Does It Really Matter Anymore?

Social Media

• Facebook Rockstars Roundtable: Marketing for the Other Internet

Search

• PPC or SEO? The Ultimate Search Marketing Battle

• Search Becomes the Display OS

• SES Chicago Morning Keynote by Dan Siroker

SES Chicago 2009 Coverage Day 2

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 2

Organic Search

• Real Time SEO: No More Yesterday's News

• How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals

Landing Page Optimization

• Landing Page Optimization: The 7 Deadly Sins

Social Media

• Social Media Checklist

Search Techonolgy

• Developments in Information Retrieval on the Web

Online Marketing Optimization

• Turning Simple Change into Big Profit

Mobile Marketing

• Cool Mobile Apps, Augmented Reality - It's a Brave New World

Flash Search Engine Optimization

How do we create flash content which are crawlability by search engine robots ?
In the following video Jay Middleton and Damien Bianchi share practical steps and best practices for optimizing Flash based content for search engines.

Episode 1: Flash Search Engine Optimization
In this first part of the series Jay Middleton and Damien Bianchi talks about how to optimize your flash content for search engines.



Episode 2: Flash SEO Demystify
In this second part of the series Jay Middleton and Damien Bianchi explains how search engines view dynamic content within a web page, and highlighting the importance of tags, descriptions and links.



Episode 3: Crawlability of interactive content
In this third part of the series Jay Middleton and Damien Bianchi explains how the joint partnership between Flash Player and Google, offers crawlability for interactive and dynamic content on a website.



Episode 4: Deep links and dynamic content
In this forth part of the series Jay Middleton and Damien Bianchi explores the challenges of search engine optimization regarding deep links and dynamic content



Episode 5: Optimizing keyword research and metrics
In this fifth part of the series Jay Middleton and Damien Bianchi offer tips to create your SEO strategy

SES Chicago 2009 Coverage Day 1

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 1

Search Industry

• Search Industry Today

• Jeff Jarvis, Author of What Would Google Do?

• Search: Where to Next?

• Search and the Integrated Marketing Mix

Organic Search

• Mixed Media SERPs

• SEO Through Blogs & Feeds

• Customer Insights via Search Engine Tools

Analytics

• Search Analytics

• How to Turn Your Web Analytics Into a Money-Making Machine

• Meaningful SEO Metrics: Going Beyond the Numbers

Social Media

• Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter?

PubCon Vegas 2009 Coverage

A quick overview coverage for PubCon Vegas 2009:

Organic Search

• In-House SEO

• SEO for Multimedia and Rich Media

• Top-Shelf SEO: Hot Topics and Trends

• Keyword Research Gems From PubCon

• How Do You Optimize For Universal and Personal Search?

Paid Search

• Enterprise Level Bid Management

Landing Page Optimization

• The Best Tactics in Landing Page Optimization

SMX East 2009 Day 2 Coverage

A quick live blogging coverage of SMX East 2009 Day 2

Organic Search

• Ask The Search Engines: Best Practices Edition

• Ask The SEOs

Future of Search

• Real Time Search: Opportunity Or Hype ?

• Real Time Search: Opportunity Or Hype ? - Coverage by TAG
  

• What's Next In Search: The Bigwig Crystal Ball Panel

Paid Search

• The Interplay of Social Media & Paid Search

• Paid Search & International Issues

Link Building

• Ask The Link Builders

Local Search

• Proven Tactics For Targeting Local Searchers

Ecommerce

• Ecommerce Search Marketing Tactics

Measurement

• The Cross Media Attribution Battle

Integrated Marketing

• Case Study: Integrating & Measuring Search As Part Of The Marketing Mix

SMX East 2009 Day 1 Coverage

A quick live blogging coverage of SMX East 2009 Day 1

Organic Search - SEO

• Revisiting PageRank Sculpting & Siloing

• Duplicate Content on Google, Bing & Yahoo

PPC

• Actionable PPC Insights From Analytics Data

• Amazing PPC Tactics

• Trademarks & Paid Search: How Have Things Changed ?

Mobile Search

• Mobile Search Apps & Opportunities

• Mobile Search Apps & Opportunities - Coverage by Outspoken Media
  

Analytics

• Web Analytics You Should Know

• Actionable SEO Insights From Analytics Data

Keyword Research

• SMX Boot Camp: Keyword Research Tools & Techniques

Search Copywriting

• SMX Boot Camp: Copywriting For Search Success

Optimization & Conversion

• Increasing Conversions Through Better Usability

• Increasing Conversions Through Better Usability - Ion Interactive Coverage
  

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