SES Chicago 2009 Coverage Day 1

A quick overview coverage for Search Engine Strategies Chicago 2009 Day 1

Search Industry

• Search Industry Today

• Jeff Jarvis, Author of What Would Google Do?

• Search: Where to Next?

• Search and the Integrated Marketing Mix

Organic Search

• Mixed Media SERPs

• SEO Through Blogs & Feeds

• Customer Insights via Search Engine Tools

Analytics

• Search Analytics

• How to Turn Your Web Analytics Into a Money-Making Machine

• Meaningful SEO Metrics: Going Beyond the Numbers

Social Media

• Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter?